Unleash the Power of Visibility: New Transitions® GEN S™ Campaign!
Experience the impact of a dynamic campaign designed to reach an estimated 30
million U.S. consumers. With high-profile placements across top media platforms, this
campaign not only boosts brand awareness, but also deepens the connection between
your key RX wearers, our innovative Transitions® GEN S™ lenses and your practice
Discover super-powerful ads featured on Amazon Prime, Hulu, YouTube and Spotify, as
well as digital ads in malls, bus shelters, rideshare locations, and more. Location-based
digital ads will effectively reach even more patients near practices in the top 10 markets
in addition to Tampa, Florida and Las Vegas, Nevada.
During Fashion Weeks in September, keep an eye out for exclusive Transitions®
content in premier publications like Elle, Town & Country, and Harper’s Bazaar.
The campaign will drive traffic to the Transitions® Where-to-Buy locator, where visitors
can easily find your practice. Are you on the Transitions® locator?
As an independent eyecare practice, you can secure your spot on the Transitions®
locator by completing your Transitions® Certification online or in person during one of
the Transitions® Certified Live events.
SuperPower Your Practice with Transitions and get Certified!
All 8 Transitions GEN S lenses are available through the VSP® Formulary. To simplify ordering, Transitions will be listed in the Formulary without any reference to the generational differences.
Let your patients know the news in your next patient communications with an email or a flyer.
This toolkit contains a variety of assets to use on your digital platforms to help start the
conversation on light management and styling options with Transitions® GEN S™. Use these
videos and digital files to help draw visitors to your digital platforms.
Download this convenient digital toolkit to kick off the conversation on Transitions lenses
before patients walk into your practice.
Assets expire on January 31, 2026.
The Transitions Education team and the Transitions Diversity Advisory Board are
pleased to offer two opportunities to earn CE credits during Vision Expo West.
As registered Vision Expo attendees, who have purchased an education package, we
welcome you to select one or both educational opportunities:
ABO Credit
Saturday, September 21 at 11 a.m.
Title: The Future is Now: Transitions® GEN S™
Speaker: Roxana Dreger
COPE Credit
Saturday, September 21 at 9:45 a.m.
Title: Recognizing and Overcoming Bias to Better Serve Your Patients
Speaker: Dr. Essence Johnson
Join us at Transitions® Certified Live* at Vision Expo West in Las Vegas, NV. By attending this event, you will become a Transitions® Certified Expert! Grow your expertise in light management learn about the new Transitions® GEN S™. Transitions GEN S is the new lens standard, going beyond the ordinary and offering a dynamic, fantastic, and love-wear experience that aligns with the ever-changing rhythm of life.
To help increase diverse representation in the optical industry, Transitions Optical, Inc., in partnership with its Diversity Advisory Board, is now accepting applications for its inaugural Diversity in Optical educational grant program until September 16, 2024 at 11:59 p.m. ET.
Seven grants will be awarded to U.S. based students pursuing careers in the ophthalmology, optometry, or opticianry fields. Winners will be publicly announced in September 2024.
Transitions® GEN S™ is the latest giant leap of technology from Transitions®. It’s an innovation that goes beyond the boundaries of traditional lenses and sets a new standard for the future of the optical lens industry.
Join Dr. Darryl Glover with DefocusMedia and Nicolas Barbier, SVP, GM Transitions Optical and Brian O’Neill, Global VP, Innovation, Technology & Operations at Transitions Optical as they share with you the benefits of TRANSITIONS® GEN S™ and show you the new spectacular color palette.
Patients deserve equal access to care and should feel trust and comfort that their eyecare professional understands their specific eye health needs. This course will empower eyecare professionals to create a welcoming environment for a diverse patient base by understanding the different risks and eye health needs of different populations and learning tactical steps eyecare professionals can take to be inclusive in their practice. Developed by the Transitions Diversity Advisory Board and presented by Dr. Janette Pepper, this introductory workshop is available on demand on Jobson's Optometry Education Review through October 16, 2024.
