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Five Trends for the Optical Industry in 2023

Five Trends for the Optical Industry in 2023

This trends report provides an overview of five optical industry trends based on research and insights from leading industry professionals. Leverage these trends to enhance patient and staff engagement, improve overall satisfaction, and grow your practice.

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Road to Transitions Academy Header Image

Road to Transitions Academy

Earn your way to the ultimate learning experience. Our annual premium education event is coming up May 21-24, 2023, and you can attend and even upgrade your room, thanks to our Road to Transitions Academy Program!

The Road to Transitions Academy is a program where every pair of Transitions® lenses sold can earn points for Transitions Academy registration and hotel.

Points must be redeemed by April 24th, 2023.

Program is now closed.

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EyeVote Readers’ Choice Award for Spectacle Lenses, Favorite Photochromic Lens Brand

Transitions wins the EyeVote Readers’ Choice Award for Spectacle Lenses, Favorite Photochromic Lens Brand!

Thank you for choosing Transitions as the EyeVote Readers' Choice Award winner for Spectacle Lenses, Favorite Photochromic Lens Brand. We are thrilled to receive this recognition, and we know that it is thanks to your support.

We take pride in our commitment to quality, service, and innovation. Help us celebrate the EyeVote Readers’ Choice Award Winners today!

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Gain Expertise and Recognition with the Transitions Certification Program

Gain Expertise and Recognition with the Transitions Certification Program

Are you and your associates looking to stand out with the latest eye care innovation?

When three or more associates complete the Transitions® Certified Specialists program, your practice will be recognized as a Transitions® Certified Provider in your community and on the Transitions.com ECP locator. Help meet patient needs by growing your expertise in light management, and Transitions® Light Intelligent Lenses™ with the Transitions Certification Program. Enrollment is free and available to US independent eye care practices.

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Virtual Kids Program

The NEW Virtual Kids Program is here!

Transitions Optical has launched a simple, smart way to upgrade your patients' waiting room experience - whether that be virtually or in-office! Check out the new online tool on Transitions.com/kids and all of the new marketing materials and resources available for download.

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Transitions® Signature® GEN 8™

Transitions® Signature® GEN 8™ - The Best Overall Photochromic Lens*

These lenses are our clearest and fastest lenses returning to clear. Transitions Signature GEN 8 lenses deliver the benefits patients want without sacrificing any one dimension: protection, outdoor darkness, full indoor clarity, fast responsiveness and long lasting performance1. Plus, they are available in a full range of colors. Show your patients demo frames that display sapphire, amethyst, amber, emerald, gray and brown lenses by ordering your demo kit today!

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