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  • 2025 Optical Advancement Grant

  • Transitions® Color Match™ Tool Digital Toolkit

  • Transitions® Color Match™ Tool Training Kit

  • Transitions® GEN S Colors Available Through VSP!

  • Enhance Patient Experiences with Transitions® Points Plus

  • Transitions® GEN S Digital Toolkit

  • INTRODUCING THE NEW LENS STANDARD: TRANSITIONS® GEN S

Transitions Grant

2025 Optical Advancement Grant

Transitions Optical, Inc., in partnership with its Optical Advancement Board, is now accepting applications for the Optical Advancement Grant Program designed to support the next generation of eye care professionals and help ensure the industry reflects the varied needs of the communities it serves.

We’re awarding seven grants to U.S.-based students pursuing careers in optometry or opticianry. Winners will be publicly announced in late May 2025.

Apply by April 30, 2025, at 11:59 p.m. ET for your chance to receive funding that supports your education and future in the optical field.


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Color Match Digital Toolkit

Transitions® Color Match™ Tool Digital Toolkit

Help your patients find their perfect eyewear style with ease!

With the Transitions® Color Match™ tool, patients can select a frame from your store and instantly visualize different Transitions® lens color combinations.

Using the tool is simple: Patients choose their favorite frames, scan the QR code, and explore various lens options in real time —helping them feel more confident in their final selection.

Use this digital toolkit to introduce the Color Match™ tool to your patients and enhance their in-store experience.

What’s inside?

  • Transitions® Color Match™ Tool digital banners
  • Ready-to-use social media posts and examples
  • Instagram story templates and samples


All assets expire on February 28, 2026.


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Transitions® Color Match™ Tool Training Kit

Empower your team to deliver a next-level patient experience with the Transitions® Color Match™ tool. In today’s competitive eyecare landscape, providing an engaging, seamless, and interactive patient experience is key to building loyalty and driving sales. With Transitions® Color Match™, your team can transform the way patients choose their Transitions® GEN S™ lenses—making the process fun, personalized, and confidence-inspiring.

View and share the training video, one-pager and familiarize yourself with the FAQ’s and start implementing the Transitions® Color Match™ tool into your patient journey today.

View the Superpowered Style Vodcast (module 7) to get some additional styling tips to help you create the perfect look for your patients. Please note, you will need to log-in to your TransitionsPRO or Leonardo account to access.


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Transitions® GEN S Colors Available Through VSP!

All 8 Transitions GEN S lenses are available through the VSP® Formulary. To simplify ordering, Transitions will be listed in the Formulary without any reference to the generational differences.

Let your patients know the news in your next patient communications with an email or a flyer.

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points plus

Enhance Patient Experiences with Transitions® Points Plus

Ready to elevate your practice? By completing the Transitions® Certification program, you gain access to the Transitions® Points Plus program. With Transitions® Points Plus, you are eligible to earn points for pairs sold that can be redeemed for a variety of interactive merchandising tools and more! All designed to enrich your patients' experiences and equip your practice with premium demonstration tools. To discover more about Transitions® Points Plus and view the current demo tool offerings, tap below.

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Transitions® GEN S Digital Toolkit

This toolkit contains a variety of assets to use on your digital platforms to help start the conversation on light management and styling options with Transitions® GEN S. Use these videos and digital files to help draw visitors to your digital platforms.

  • Transitions digital banners in various sizes
  • Social media posts and sample copy
  • Instagram story posts and sample copy

Download this convenient digital toolkit to kick off the conversation on Transitions lenses before patients walk into your practice.
Assets expire on January 31, 2026.

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INTRODUCING THE NEW LENS STANDARD: TRANSITIONS® GEN S

Transitions® GEN S is the latest giant leap of technology from Transitions®. It’s an innovation that goes beyond the boundaries of traditional lenses and sets a new standard for the future of the optical lens industry.

Join Dr. Darryl Glover with DefocusMedia and Nicolas Barbier, SVP, GM Transitions Optical and Brian O’Neill, Global VP, Innovation, Technology & Operations at Transitions Optical as they share with you the benefits of TRANSITIONS® GEN S and show you the new spectacular color palette.

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