Unlock the Surge: Transitions® Campaign Drives Millions Towards the Transitions® "Where-to-Buy" Locator.
Can patients find your practice?
With cinematic visuals and compelling storytelling, we’re everywhere
patients are watching: connected TV, streaming giants like Netflix,
Prime Video, and Disney+, and lifestyle powerhouses like InStyle,
People, and Travel + Leisure. We’re also meeting patients in the real
world with geo-targeted digital out-of-home ads,
guiding them directly to the Transitions® "Where-to-Buy" Locator,
which features Transitions® Certified Practices with a special badge.
The results? Over 335 million impressions expected—designed to
spark real action and drive patients into your practice.
Make sure you're ready to be found. Get listed on the official
Transitions® “Where-to-Buy” locator and take full advantage of the
exposure.
Take the first step and get certified and claim your share of the
spotlight.
Are you ready for this year’s back-to-school season? Back-to-school is a great
opportunity to highlight the seamless & hassle-free protection that Transitions®
GEN S™ lenses offer your pediatric patients. Our exclusive Transitions® Back-
to-School Kit is designed to increase patient engagement, educate parents about
Transitions® lenses and boost sales.
Your Back-to-School Kit includes:
This Transitions® UV lamp is perfect for in-practice demonstrations of
dynamic lenses. It emits controlled ultraviolet light to activate lens
darkening, allowing patients to instantly see the darkening effect and
appreciate the benefits of light-adaptive technology.
Please sign into your TransitionsPRO.com account to complete order.
Help your patients find their perfect eyewear style with ease!
With the Transitions® Color Match™ tool, patients can select a frame from your store
and instantly visualize different Transitions® lens color combinations.
Using the tool is simple:
Patients choose their favorite frames, scan the QR code, and
explore various lens options in real time
—helping them feel more confident in their
final selection.
Use this digital toolkit to introduce the Color Match™ tool to your patients and enhance
their in-store experience.
What’s inside?
Effortless Lens Color Selection: Simplify the Patient Journey with Transitions® Color Match™.
Introduce Transitions® Color Match™ at the frame wall by encouraging patients to use
the tool to visualize Transitions® lens colors on their favorite frames in-store! Then,
reinforce their choice at the dispensing table, allowing them to see the lens colors again.
This seamless experience helps reassure patients that they’ll love their selected frame
and lens combination.
Order the Transitions® Color Match™ In-Store Visibility Kit and start engaging your
patients today.
Transitions® Color Match™ In-Store Visibility Kit includes:
Empower your team to deliver a next-level patient experience with the Transitions®
Color Match™ tool. In today’s competitive eyecare landscape, providing an engaging,
seamless, and interactive patient experience is key to building loyalty and driving sales.
With Transitions® Color Match™, your team can transform the way patients choose
their Transitions® GEN S™ lenses—making the process fun, personalized, and
confidence-inspiring.
View and share the training video, one-pager and familiarize yourself with the FAQ’s
and start implementing the Transitions® Color Match™ tool into your patient journey
today.
View the Superpowered Style Vodcast (module 7) to get some additional styling tips to help you
create the perfect look for your patients. Please note, you will need to log-in to your TransitionsPRO
or Leonardo account to access.
All 8 Transitions GEN S lenses are available through the VSP® Formulary. To simplify ordering, Transitions will be listed in the Formulary without any reference to the generational differences.
Let your patients know the news in your next patient communications with an email or a flyer.
Ready to elevate your practice? By completing the Transitions® Certification program, you gain access to the Transitions® Points Plus program. With Transitions® Points Plus, you are eligible to earn points for pairs sold that can be redeemed for a variety of interactive merchandising tools and more! All designed to enrich your patients' experiences and equip your practice with premium demonstration tools. To discover more about Transitions® Points Plus and view the current demo tool offerings, tap below.
This toolkit contains a variety of assets to use on your digital platforms to help start the
conversation on light management and styling options with Transitions® GEN S™. Use these
videos and digital files to help draw visitors to your digital platforms.
Download this convenient digital toolkit to kick off the conversation on Transitions lenses
before patients walk into your practice.
Assets expire on January 31, 2026.
Transitions® GEN S™ is the latest giant leap of technology from Transitions®. It’s an innovation that goes beyond the boundaries of traditional lenses and sets a new standard for the future of the optical lens industry.
Join Dr. Darryl Glover with DefocusMedia and Nicolas Barbier, SVP, GM Transitions Optical and Brian O’Neill, Global VP, Innovation, Technology & Operations at Transitions Optical as they share with you the benefits of TRANSITIONS® GEN S™ and show you the new spectacular color palette.
