Peer Insights

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Hear From
Your Peers.

Read success stories, order materials and download useful resources to train your staff or educate your customers.

“You are the key to patient satisfaction. How you present, display and demonstrate Transitions® lenses products is the single most important factor in your patients getting the products and care they need the most.”

- Dr. Linda Chous

Learn From Our Innovation Award Winners

Best in Marketing

Sheena Taff

Licensed Optician at Roberts & Brown Opticians, an optical blogger and Transitions Change Agent.

Sheena Taff turned a challenge into success by creating her own marketing materials to support the launch of the Transitions® Signature® Style Colors. Sheena‘s entrepreneurial spirit was demonstrated through the true ingenuity displayed in the assets that she created. Sheena is a shining example that you don‘t need a large marketing budget to make an impact.

Her Tactics & Approach

  • Created an embodiment of the style colors with bold imagery and product descriptions
  • Educated her staff on the portfolio of products by creating a "Transitions Bingo" game
  • Achieved a 17.3% gain in overall Transitions lens sales in 2018 (32.2% of lenses sold are Transitions)

Transitions Brand Ambassador

Amanda Rights

O.D. at Blue Ridge Vision, Transitions Change Agent and founder of OptomEyesLife.

Dr. Rights‘ commitment to promote lifelong ocular wellness truly embodies the spirit of a Transitions Brand Ambassador. She not only advocates for the brand in her practice, but she educates other eyecare professionals and students through her blog and social media channels.

Her approach and results:

  • Made it her mission to be a positive voice for the Transitions® brand and demonstrate how Transitions® lenses can enhance eye health and style
  • Challenged herself to increase brand awareness and lens sales at her practice
  • Successfully changed perceptions at her practice—now every staff member owns/wears Transitions lenses

Eyecare Practice of the Year

Weaver Eye Associates

An independent practice with four locations in Pennsylvania.

Weaver Eye Associates‘ investment in education really paid off! Once their staff began prescribing instead of recommending, they were able to significantly increase their Transitions lens sales.

Their Tactics & Approach

  • Closed all four of their offices and brought all 100+ staff together for a training
  • Created a “Transition Tuesday” on Facebook
  • Played a video about the importance of harmful blue light protection in the exam room
  • Achieved a 22% increase in Transitions® lenses sold

Get Inspired By
Our Change

Lina Arango, O.D.

Christina Bonsall

Daniel Brunson

Diana Canto-Sims

Dr. Jennifer Chinn

Melanie Denton Dombrowski, O.D.

Dr. Jennifer Tsai

Doreen Erbe

Dr. Erika Mabus

Becky Furuta

Darryl Glover, Jr., O.D.

Christine Howard

Dr. Danielle Richardson

Jennifer Lyerly, O.D.

Fayiz Mahgoub

Venus Oroza

Adam Ramsey, O.D.

Micki Lorelli

Amanda Rights, O.D.

Tommasina Sideris, O.D.

Sheena Taff

Will To, O.D.

Join the Speaker's Bureau

Qualified industry speakers can have an opportunity to speak at educational events throughout the year. To become part of the Transitions Speaker’s Bureau attendance at Transitions Academy, the annual educational event held in February is highly encouraged. To learn more and inquire about Transitions Academy benefits, email Transitions customer service.

Transitions Pro Forum

The Transitions Pro Forum has been created as a way to formally recognize and reward those who are contributing their influence and opinions. Open by invitation only to professionals who have been identified as leaders in their field, the Pro Forum is made up of influential speakers, educators, association members, industry consultants, opinion leaders, eyecare professional managers and business owners.

Transitions Optical regularly seeks feedback from the Pro Forum during their annual term. The insights gained through these partnerships help us to deliver better products and support back to eyecare professionals and the patients who rely on them.

This program is currently at capacity.

Transitions Open Forum

The Transitions Open Forum, peer-to-peer, interactive sessions led by a Transitions Pro Forum facilitator will share best practices on subjects from increasing capture rate to providing a patient experience that earns repeat business. For more information or to book a facilitator, please contact customer service.