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Hear From
Your Peers.

Read success stories, order materials and download useful resources to train your staff or educate your customers.

“You are the key to patient satisfaction. How you present, display and demonstrate Transitions® lenses products is the single most important factor in your patients getting the products and care they need the most.”

- Dr. Linda Chous

Learn From Our Innovation Award Winners

Best in Marketing

Value Optical

Value Optical achieves amazing results that are hard to beat, and yet year after year they outdo themselves. Their approach to using a combination of efforts to target a younger demographic was strategic and thoughtful, and their results clearly demonstrate that they were effective as well.

Tactics & Approach

  • Chain of retail optical stores with 13 locations located in the Caribbean Island of Trinidad and Tobago
  • Focused on reaching a younger demographic
  • Launched a Carnival, Easter and style colors campaign
  • Introduced Transitions® Signature® GEN 8™ at trade conference
  • Led to an 84% share of Transitions lenses in 2019

Transitions Brand Ambassador

Professor Edward C. August

Professor Edward C. August is the definition of a Transitions Brand Ambassador because of his lifelong commitment to the brand. He is a master optician with nearly 50 years of experience and president of August Enterprise and owner for The Optical Retail Group (TORG). It’s incredible how he takes Transitions lens information and utilizes it on speaking tours worldwide.

His approach and results:

  • Includes Transitions lenses in Sunwear-o-logy presentation
  • Speaks on Transitions lenses across the globe
  • Utilizes prescription analysis to talk about Transitions lenses with each patient
  • Efforts have increased Transitions lens sales by 25%

Eyecare Practice of the Year

Spring Hill Eyecare

Privately owned optometry office located in Spring Hill, Tennessee

Spring Hill Eyecare’s dedication to educating their staff and patients is remarkable. From tackling common objections with unique in-store materials to including Transitions lenses on their lens menu, they’re continuously finding new ways to recommend.

Their Tactics & Approach

  • Educated staff on Transitions lenses through training sessions and free fits
  • Encouraged patient engagement through written product reviews and an interactive lens display
  • Increased Transitions lens share by 22%

Get Inspired By
Our Change

Dr. Joseph Allen

Lina Arango, O.D.


Christina Boyer

Daniel Brunson

Diana Canto-Sims

Jennifer Centeno

Dr. Jennifer Chinn

Becky Furuta

Darryl Glover, Jr., O.D.

Christine Howard

Dr. Nishan Pressley

Elena Pryadkina

Adam Ramsey, O.D.

Dr. Danielle Richardson

Amanda Rights, O.D.

Devin Sasser, O.D.

Shana Schank

Tommasina Sideris, O.D.

Sheena Taff

Justin Tenczar

Will To, O.D.

Jennifer Tsai, O.D.

Sheren Vazhappily, O.D.

Katalina Yandell, O.D.

Join the Speaker's Bureau

Qualified industry speakers can have an opportunity to speak at educational events throughout the year. To become part of the Transitions Speaker’s Bureau attendance at Transitions Academy, the annual educational event held in February is highly encouraged. To learn more and inquire about Transitions Academy benefits, email Transitions customer service.

Transitions Pro Forum

The Transitions Pro Forum has been created as a way to formally recognize and reward those who are contributing their influence and opinions. Open by invitation only to professionals who have been identified as leaders in their field, the Pro Forum is made up of influential speakers, educators, association members, industry consultants, opinion leaders, eyecare professional managers and business owners.

Transitions Optical regularly seeks feedback from the Pro Forum during their annual term. The insights gained through these partnerships help us to deliver better products and support back to eyecare professionals and the patients who rely on them.

This program is currently at capacity.

Transitions Open Forum

The Transitions Open Forum, peer-to-peer, interactive sessions led by a Transitions Pro Forum facilitator will share best practices on subjects from increasing capture rate to providing a patient experience that earns repeat business. For more information or to book a facilitator, please contact customer service.