Dedicated resources for eyecare professionals.
Dedicated resources for eyecare professionals.
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“We have shown the public that Transitions® lenses are cool for all ages, are good for eye health, and a fantastic way to turn a regular pair of glasses into a style statement.”

Daniel Brunson
Hicks Brunson Eyewear

Almost half of Millennials (49%) and Gen X (46%) would "absolutely be convinced to try Transitions® lenses" if they were recommended by a professional.

Sources: The Center for Generational Kinetics and Transitions Optical (2018); Transitions Optical 2019 US Consumer Brand Tracking (MSW-ARS)

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