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A New Generation Of Opportunity

A New Generation
Of Opportunity.

Transitions-sponsored
research provides an
unprecedented look into
the Millennial market.

There are more than 80 million Millennials in the US, representing more than a quarter of the population. They are the largest, single market segment in the US and represent an enormous opportunity for eyewear manufacturers and eye care professionals who understand their motivations and needs.

Eye Opening.

Transitions Optical and The Center For Generational Kinetics conducted a national online research study administered to 1,264 respondents between the ages of 22 and 65.

Across generations, eyeglass wearers consider their glasses to be a part of their style. This is especially true of Millennials, more than half of home indicated they’d like to try Transitions® Light Intelligent Lenses™.

  • Nearly 9 out of 10 experience light sensitivity
  • More than half want to try Transitions lenses
  • Only 16% are current wearers
  • More than 8 out of 10 would try them for a week for free
  • ECP recommendation, cost, product trial and available vision coverage are key drivers of consideration

For the complete picture, download the research results today. Learn more about the motivations behind this growing potential market. Also explore what’s our efforts to recruit these new wearers, communicate product benefits in a fresh new way and create new, disruptive language, imagery and strategies for introducing a whole new generation to the style and performance of Transitions lenses.

Resources

Through the Generational Looking Glass