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The Eyeglass Consumer: Generational Experiences, Brand Recognition, and Influences

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Selecting a new pair of eyeglasses is a complex sequence of choices and decisions. On top of this, younger generations shop and make decisions very differently than the older consumers. Now is the ideal time for eye care professionals to get ahead of Millennial and Gen X trends as more and more of these consumers become first time wearers and bring their generational perceptions to the eyeglass experience.

Transitions Optical and the Center for Generational Kinetics partnered on this research to uncover exactly what the consumer eyeglass buying trends look like and how eye care professionals can appeal to Gen X and Millennial consumers. This presentation reviews the findings from the conducted research.