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Transitions Optical Announces Dates for the 25th Transitions Academy in 2021

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Transitions Academy will celebrate its 25th year as one of the industry’s most well-recognized educational events on June 13 – 16, 2021 at the JW Marriott Grande Lakes in Orlando, Fla.

There are multiple ways for industry professionals to earn an invitation to attend Transitions Academy 2021, including becoming a Transitions Innovation Award finalist. The awards are open to optical industry professionals, educators, retailers, optical laboratories and independent eyecare professionals and practices.

Use the resources below to learn best practices from past year Transitions Innovation Award winners and finalists, refresh your social media strategy and dive in to new product launches.

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We asked our 2020 attendees about their experience at Transitions Academy, and their responses speak for themselves.


plan to share the information with others at their company.


left with key takeaways.


agree that what they learned wil help them deal more effectively with their patients/staff/customer/colleagues.