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Transitions Academy

Eyecare Professionals United in “Eye Care Love Forever” at Transitions Academy

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The 25th Transitions Academy, held from June 1-4 in Orlando, united over 850 worldwide industry experts. Attendees learned about Transitions’ latest strategic projects, participated in professional development and product technology seminars, heard from experts on marketing and industry trends, and learned from their peers in panel discussions.

Education workshops included:

  • Diversity: Be Inclusive to Better Serve Patients
  • Communication: Become a Master of Storytelling
  • Style/Dispensing: Latest Design Trends to Recommend in Style
  • Leadership: The Dynamics of Communication
  • Product Knowledge: Get in the Game: How to Get a Yes
  • Technology: Embracing Our Phygital World
  • Product Knowledge: Unlock Your Potential with the Transitions Portfolio

The Innovation Awards finalists and winners were recognized and celebrated during the closing Innovation Awards. Attendees left excited, prepared and ready to dare to start the conversation on light!

Transitions Academy will return in second quarter of 2023.

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We asked our 2022 attendees about their experience at Transitions Academy, and their responses speak for themselves.


felt the skills, information and content would be useful to apply in the workplace


felt more confident recommending the full portfolio of Transitions® products to their customers


left more confident to educate others on how to recommend the full portfolio