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Transitions Campus On Set

May 2021

The Studio, an in-person exclusive experience for trainers.

Elevate Your Expertise.

Thank you to the attendees representing 30 states who became certified Transitions Trainers during #TransitionsSTUDIO, our first-of-its-kind in-person training of 2021! Thank you for committing to continue the learning and train over ten thousand others in the next 6 months. #TransitionsLenses

<em>Transitions® Signature® GEN 8™ style colors logo

April 2021


We’ve partnered with the global fashion authority in media, Vogue, to create a series of creative, fashionable video stories highlighting four influencers, their personalities, and lifestyles, while wearing Transitions® Signature® GEN 8™ lenses in style colors.

The videos, directed by Amilcar Gomez, share a consistent tone and feel, emphasizing the connection of how Transitions® Light Intelligent Lenses™ enhance vision and provide hassle-free protection, while also elevating fashion and style with flair.

Follow the stories here. All four Transitions style colors videos are available to view now!

Share the Videos with Your Patients

Videos can be found and shared with your patients from the Transitions Facebook or Instagram accounts.

Pulse Virtual Event

January 2021

Transitions® The Pulse
Feel the love for eye care

Thank you for joining us for the first of its kind virtual summit for all eyecare professionals from around the world on February 9, 2021. The event was broadcasted three times over two days and was translated into 13 different languages for eye care professionals around the world to join together and feel the love for eye care. During the virtual summit, attendees connected live on screen for the general sessions with Transitions Optical leadership and industry experts; listened to a keynote presentation on the latest retail strategies and future scenarios; heard from experts and educators during breakout sessions on the heartbeat of the industry; and learned from their peers and partners through the sharing of best practices.

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Virtual Kids Program

August 2020

The NEW Virtual Kids Program is here!

Transitions Optical has launched a simple, smart way to upgrade your patients' waiting room experience - whether that be virtually or in-office! Check out the new online tool on Transitions.com/kids and all of the new marketing materials and resources available for download.

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Transitions® Signature® GEN 8™

February 2020

Transitions® Signature® lenses style colors with GEN 8™ technology

We’ve raised the bar of style and technology with the introduction of four new style colors - Amber, Amethyst, Emerald and Sapphire. The suite of vibrant style colors help create a unique offering for your patients and have the best performance ever on style colors.

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Transitions® Signature® GEN 8™

JULY 2019

Check out our latest innovation

Introducing Transitions® Signature® GEN 8™, the breakthrough adaptive lenses that get even darker outdoors, darken and fade back to clear faster and provide the ultimate protection from UV rays and harmful blue light.

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Transitions PRO Digital Toolkit

JULY 2018

Transitions® Signature® style colors & Transitions® XTRActive® style mirrors

Once again, Transitions is pushing the limits, this time with an extraordinary collection of colorful smart lenses that adapt in the sun and intelligent mirror colors that reflect both swagger and style.

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Transitions PRO Digital Toolkit

FEB 2019

Transitions Academy

Transitions Academy is one of the most recognized and unique educational events in the optical industry. Attendees participate in professional development and product technology workshops, hear ...MORE

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Explore More In The Learning Center

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