The Transitions® Color Touch™
LENSES HAS ARRIVED!
Transitions® GEN S™ lenses, the portfolio is expanding with a major innovation that combines style, colour, dynamism, and protection.
Offer your patients a unique experience:
- An always-on touch of colour1.
- 5 trendy colours to express their style, indoors and outdoors.
- 2 subtle effects to choose from: gradient or washed, to suit every personality.
- Ultra-dynamic responsiveness to light, just like Transitions® GEN S™.
- A fast fade back to the subtle indoor effect.
Transitions® Color Touch™ is the lens that adds style to everyday life, while protecting the eyes with chic and modern flair.
Discover all the details2 below about this must-have new product.
2 Contact us at cscanada@transitions.com or contact your Transitions® lens distributor to find out where they are available.
Available Resources
Brochure for Eye Care Professionals
It provides a detailed overview of Transitions® Color Touch™: the 5 colors, the 2 effects, the advantages and benefits for your patients, as well as some statistics to help you make recommendations. A comprehensive brochure to help you master the Color Touch™ topic
The NEW consumer brochure
Our new “Patient” brochure provides a detailed overview of the complete Transitions® lens range: GEN S™, Color Touch™, XTRActive®, and XTRActive® Polarized™. It is designed to help you deepen your understanding of the Transitions® portfolio, providing key points to help you better present and convince your patients. QR codes will allow them to try out GEN S™ and Color Touch™ colors with any frame at your store or test their light sensitivity.
Visuals for your social media – WITH TALENTS
Use these static images featuring two young talents to let your patients know that you offer Transitions® Color Touch™ lenses. Inspiring!
NOTE: Expiration date: January 31, 2027. The images must be removed from your social media accounts by that date and replaced with new ones.
Visuals for your social media – WITH FRAMES
Use the static visuals featuring two frames that showcase both effects (washed and gradient) to let your patients know that you offer Transitions® Color Touch™ lenses. Inspiring!
NOTE: Expiration date: January 31, 2027. The images must be removed from your social media accounts by that date and replaced with new ones.
Visuals for Your Social Media – Animated GIFs
Short videos featuring the frames are animated to showcase gradient and washed effects. Perfect for inspiring your patients through your social media channels and newsletters, for example.
NOTE: Expiration Date: January 31 2027. The images must be removed from your social media accounts by that date and replaced with new ones.
Visuals for Your Social Media – THE VIDEOS
Short videos featuring our Talents demonstrating two effects: gradient and washed effects. Perfect for inspiring your clients through your social media channels, such as newsletters.
NOTE: Expiration date: December 31, 2027. The images must be removed from your social media accounts by that date and replaced with new ones.
The Transitions® Color Touch™ FAQs.
This “Frequently Asked Questions” guide answers all the questions you may have about Transitions® Color Touch™.