Students of Vision Scholarship
Introducing Students of Vision Scholarship
Brought to you by Transitions Optical and the Opticians Association of Canada, the Students of Vision Scholarship Program supports the next generation of opticians, optometrists and optometric assistants.
2026 STUDENTS OF VISION SCHOLARSHIP PROGRAM
Demonstrate to us how you will educate young adults on the importance of everyday light management for a chance to win a $2,000, $1,500, or $1,000 CAD scholarship, and a pair of Ray-Ban® or Oakley Meta with Transitions®.
THE CHALLENGE
As a future leader in the optical industry, demonstrate how you will inspire and educate young adults (ages 18–40) to better understand and manage the impact of light on their everyday lives.
Light is intricately connected to our eyes, brain, and overall biology, helping shape how we see, feel, learn, sleep, and perform. Today’s young adults navigate increasingly demanding visual environments across digital screens, harsh indoor lighting, bright sunlight, and nighttime glare. This highlights an opportunity to help consumers better understand how intentional light modulation can support visual comfort, performance, and long-term eye health.
Your challenge is to create a compelling idea, campaign or educational approach that:
THE CHALLENGE
As a future leader in the optical industry, demonstrate how you will inspire and educate young adults (ages 18–40) to better understand and manage the impact of light on their everyday lives.
Light is intricately connected to our eyes, brain, and overall biology, helping shape how we see, feel, learn, sleep, and perform. Today’s young adults navigate increasingly demanding visual environments across digital screens, harsh indoor lighting, bright sunlight, and nighttime glare. This highlights an opportunity to help consumers better understand how intentional light modulation can support visual comfort, performance, and long-term eye health.
Your challenge is to create a compelling idea, campaign or educational approach that:
- Educates consumers on how changing light environments can impact comfort, vision, and everyday experiences
- Demonstrates the importance of managing light throughout the day with solutions like Transitions® lenses
- Projects must be submitted by: November 30, 2026
- 2026 Winners announced: January 2027
- Submit your project (or send any questions) to: StudentsofVision@Transitions.com
2025 STUDENTS OF VISION SCHOLARSHIP PROGRAM:
THE WINNERS ARE…
This year marked a milestone for the program, with 40 submissions - the highest number to date. Students were invited to develop a creative project demonstrating how they would inspire and educate young adults (ages 18-35) to choose dynamic lenses as part of their everyday eyewear.
Entries were evaluated based on creativity, presentation, strategic thinking, and ethics. Following a competitive review process, the top three applicants have been selected:
1st Place – Jennifer Tam, Seneca Polytechnic
Recognized for her innovative in‑office patient education concept, Jennifer developed a UV exposure model that visually demonstrates how Transitions® lenses activate and block UV light. Her project also included an interactive guide to help deepen patient understanding and support meaningful conversations.
2nd Place – Michela Mariano, Cégep de Lanaudière à L’Assomption. Michela’s project presented a modern pop‑up event experience designed to reframe Transitions® lenses as an expression of personal style. Through immersive elements—including a UV photobooth and aesthetic‑led demo walls—her concept resonated strongly with younger consumers and their desire for fashionable, tech‑driven eyewear.
3rd Place – Calista Bokinac, University of Regina. Calista proposed a social‑media‑driven idea empowering wearers to become co‑creators of the Transitions® brand. Her submission included in‑person and virtual try‑on photobooths simulating real‑life lighting scenarios, paired with a social contest to drive engagement and community participation.
Each winner will receive a scholarship valued at $2,000, $1,500, or $1,000, along with a pair of Ray‑Ban® Meta smart glasses with Transitions® lenses. The top winner will also join Canadian eyecare professionals on an exclusive trip to experience the Aurora Borealis in Whitehorse, Northwest Territories.
The program continues to highlight the importance of engaging young adults who navigate constantly changing light environments—from screens to sunlight to indoor settings. Transitions® GEN S™ lenses are developed for this lifestyle, offering ultra‑fast adaptability, visual comfort, and stylish colour options suited to individual expression
Entries were evaluated based on creativity, presentation, strategic thinking, and ethics. Following a competitive review process, the top three applicants have been selected:
1st Place – Jennifer Tam, Seneca Polytechnic
Recognized for her innovative in‑office patient education concept, Jennifer developed a UV exposure model that visually demonstrates how Transitions® lenses activate and block UV light. Her project also included an interactive guide to help deepen patient understanding and support meaningful conversations.
2nd Place – Michela Mariano, Cégep de Lanaudière à L’Assomption. Michela’s project presented a modern pop‑up event experience designed to reframe Transitions® lenses as an expression of personal style. Through immersive elements—including a UV photobooth and aesthetic‑led demo walls—her concept resonated strongly with younger consumers and their desire for fashionable, tech‑driven eyewear.
3rd Place – Calista Bokinac, University of Regina. Calista proposed a social‑media‑driven idea empowering wearers to become co‑creators of the Transitions® brand. Her submission included in‑person and virtual try‑on photobooths simulating real‑life lighting scenarios, paired with a social contest to drive engagement and community participation.
Each winner will receive a scholarship valued at $2,000, $1,500, or $1,000, along with a pair of Ray‑Ban® Meta smart glasses with Transitions® lenses. The top winner will also join Canadian eyecare professionals on an exclusive trip to experience the Aurora Borealis in Whitehorse, Northwest Territories.
The program continues to highlight the importance of engaging young adults who navigate constantly changing light environments—from screens to sunlight to indoor settings. Transitions® GEN S™ lenses are developed for this lifestyle, offering ultra‑fast adaptability, visual comfort, and stylish colour options suited to individual expression