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Transitions COA Program Ensures Authentic Transitions® Lenses and Offers Chance for Ultimate Sightseeing Dream Vacation and Practice Education Package

NEW YORK, March 23, 2012 – Transitions Optical, Inc. will continue its Transitions Certificate of Authenticity (COA) program in 2012 with a patient referral option and new consumer prizes...

Transitions Championship^® Brings Increased Attention to Eye Health on Local and National Level

PALM HARBOR, Fla., March. 19, 2012— Through on-site activities and national and local news coverage, the fourth-annual Transitions Championship®, a PGA TOUR® event, held March 15-18 here at the Innisbrook Resort and Golf Club, reinforced to consumers the connection...

Transitions Optical Appoints Pat Huot Director of Managed Vision Care and Online Retail

PINELLAS PARK, Fla., March 16, 2012— Transitions Optical, Inc. has announced that Pat Huot has been appointed to the role of director, managed vision care (MVC) and online retail.

Transitions Optical and VSP Vision Care Partner with Bess the Book Bus to Bring Healthy Vision and a Love of Reading to Palmetto Elementary Students

PINELLAS PARK, Fla., March 12, 2012 – Transitions Optical, Inc., with partner VSP® Vision Care, visited Palmetto Elementary in Poinciana, Fla. to “adopt” the school by bringing mobile eyecare clinic Eyenstein to provide free eye exams and prescription eyewear...

PRWeek Honors Transitions Optical’s Multicultural Initiative as the 2012 Multicultural Marketing Campaign of the Year

PINELLAS PARK, Fla., Mar. 6, 2012 – PRWeek has recognized Transitions Optical, Inc. and its trade public relations agency, Euro RSCG Worldwide PR, with the 2012 Multicultural Marketing Campaign of the Year award.

Official Transitions® Vantage™ Lenses Website Is Now Live

PINELLAS PARK, Fla., Mar. 1, 2012— Today, Transitions Optical, Inc. officially launched the trade website for new Transitions® Vantage™ lenses...

Transitions Optical Honors Eyear Optical and Costco Optical as Transitions Regional and National Retailers of the Year

ORLANDO, Fla., Feb. 2, 2012 – Transitions Optical, Inc. has named Eyear Optical – for the regional category – and Costco Optical – for the national category – as the winners of the 2011 Transitions Retailer of the Year award.

Transitions Academy Immerses Attendees in a 360° Experience

ORLANDO, Fla., Feb. 2, 2012 – Creating anticipation for a year of new “firsts” and business opportunities, the 16th annual Transitions Academy attracted nearly 1,300 select industry professionals from North and South America...

Transitions Optical Names Patrick Tibbs 2011 Transitions Vision Benefits Broker of the Year

ORLANDO, Fla., Feb. 2, 2012 – Transitions Optical, Inc. has named Patrick Tibbs, financial services representative, Everence Financial Advisors of Goshen, Ind., as the 2011 Transitions Vision Benefits Broker of the Year.

Optical Prescription Lab Named 2011 Transitions Lab of the Year

ORLANDO, Fla., Feb. 1, 2012 – Transitions Optical, Inc. has honored Optical Prescription Lab (OPL) as the 2011 Transitions Lab of the Year.

Preferred EyeCare Center Becomes First-Ever Transitions Eyecare Practice of the Year

ORLANDO, Fla., Feb. 1, 2012 – Transitions Optical, Inc. has named Preferred EyeCare Center the 2011 Transitions Eyecare Practice of the Year...

Transitions Optical’s Annual Employee Survey Reveals Aging Workforce Values Vision Benefit, But Doesn’t Take Advantage of It

ORLANDO, Fla., Jan. 31, 2011 – The annual Employee Perceptions of Vision Benefits survey conducted by Transitions Optical, Inc. reveals...

Transitions Optical Becomes the Official Sponsor of Sightseeing™

ORLANDO, Fla., Jan. 30, 2012 – Complementing its new global communication initiative – Life Well Lit™ – Transitions Optical, Inc. announced the Official Sponsor of Sightseeing™ (OSS) campaign to educate consumers...

Transitions Introduces Life Well Lit™ Global Communication Campaign

ORLANDO, Fla., Jan. 30, 2012 – Transitions Optical, Inc. introduced its new global communication campaign – Life Well Lit™ – to help convey to consumers the practical and emotional benefits of Transitions® lenses.

Introducing New Transitions® Vantage™ Lenses with Variable Polarization

ORLANDO, Jan. 30, 2012 – Transitions Optical, Inc. launched the latest breakthrough in adaptive lens technology – variable polarization – today at Transitions Academy, its annual education event for industry professionals.

Nike Vision and Transitions Optical Introduce Nike® MAX Transitions® Sunglasses

ORLANDO, Fla., Jan. 27, 2012 – Nike Vision and Transitions Optical, Inc. showcased new Nike® MAX Transitions® adaptive sunglasses at the PGA Merchandise Show.

Aspen Optical and Pech Optical Receive 2011 Transitions Partner Lab of the Year Awards

PINELLAS PARK, Fla., Jan. 17, 2012 – Transitions Optical, Inc. has named the recipients of the 2011 Transitions Partner Labs, Most Valuable Partner (MVP) Lab of the Year award.

Transitions Centralizes Multicultural Efforts Under Cultural Connections™ Banner

Pinellas Park, Fla., Jan. 10, 2012 – Transitions Optical, Inc. is centralizing its multicultural marketing efforts into a comprehensive Transitions Cultural Connections™ initiative...

Transitions Optical Appoints Sherianne James Director of North America Marketing

PINELLAS PARK, Fla., Jan. 9, 2012—Transitions Optical, Inc. has announced Sherianne James will assume the role of Director of North America Marketing, effective immediately.

TRANSITIONS OPTICAL ANNOUNCES FINALISTS FOR SECOND ANNUAL TRANSITIONS VISION BENEFITS BROKER OF THE YEAR AWARD

PINELLAS PARK, Fla., Dec. 20 2011 – Transitions Optical, Inc. has announced the three finalists for the second annual Transitions Vision Benefits of the Year Award...

TRANSITIONS OPTICAL NAMES THE 2011 TRANSITIONS ACADEMY AWARDS FINALISTS

PINELLAS PARK, Fla., Dec. 13, 2011 – Transitions Optical, Inc. has announced the finalists for the 2011 Transitions Academy Awards Program, which recognizes leading optical labs, retailers, independent eyecare practices and vision benefits brokers...

BELL® TRANSITIONS® SOLFX™ FACE SHIELD RUNNER UP, BEST NEW PRODUCT OF THE YEAR

LAS VEGAS, Sept. 22, 2011 – The Bell® Transitions® SOLFX™ face shield was recently named ‘Runner Up’ in the Best New Product of the Year category within MOTORCYLIST Magazine’s 2011 Motorcycle of the Year (MOTY) Awards.

TRANSITIONS OPTICAL INTRODUCES NEW MULTICULTURAL CONSUMER COURSE

LAS VEGAS, Sept. 22, 2011 – Despite a challenging economy, buying power among culturally diverse groups is growing at a rate faster than the general population; however, spending attitudes and media consumption have shifted.

TRANSITIONS OPTICAL INTRODUCES STAR PARTNER PROGRAM FOR EYECARE PROFESSIONALS

LAS VEGAS, Sept. 22, 2011 – Transitions Optical, Inc. is introducing a new program to help eyecare professionals grow their businesses – while earning special rewards.

TRANSITIONS OPTICAL INVITES INDUSTRY PROFESSIONALS TO BUILD LENSES OF THE FUTURE THROUGH FACEBOOK

PINELLAS PARK, Fla., Sept. 13 2011 – Transitions Optical is encouraging eyecare professionals to contemplate the future of lens technology with a new and interactive Facebook tab and promotion...

TRANSITIONS OPTICAL EXPANDS EFFORTS WITH NATIONAL COUNCIL OF NEGRO WOMEN TO RAISE EYE HEALTH AWARENESS AMONG AFRICAN-AMERICANS

WASHINGTON, D.C., September 12, 2011 – Transitions Optical, Inc. and the National Council of Negro Women (NCNW) have announced a series of outreach efforts to raise eye health awareness among African-Americans...

TRANSITIONS OPTICAL AND VSP VISION CARE TEAM UP WITH BESS THE BOOK BUS TO HELP HARLEM-AREA CHILDREN PREPARE FOR A NEW SCHOOL YEAR

HARLEM, N.Y., Aug. 25, 2011 – Helping families gear up for the new school year, Transitions Optical, Inc. and VSP® Vision Care brought mobile eyecare clinic, “Eyenstein,” to the Harlem community last week to provide comprehensive eye exams and free eyewear...

NOMINATIONS NOW BEING ACCEPTED FOR SECOND ANNUAL TRANSITIONS VISION BENEFITS BROKER OF THE YEAR AWARD

PINELLAS PARK, Fla., August 11, 2011 – Following the first successful year for the Transitions Vision Benefits Broker of the Year award, launched at the 2010 Transitions Academy managed vision care track, Transitions Optical, Inc. has announced...

The Balancing Act Gives In-‘sight’ into Visual Health with Transitions Optical on Lifetime

POMPANO BEACH, Fla., July 29, 2011 – Brandutainment™ pioneers O2 Media welcomes Transitions Optical, Inc., the world leader in adaptive lens technology, to ‘The Balancing Act.’

NOMINATIONS NOW BEING ACCEPTED FOR SECOND ANNUAL TRANSITIONS RETAILER OF THE YEAR AWARD

PINELLAS PARK, Fla., July 21, 2011 – Transitions Optical, Inc. has announced that nominations are now being accepted for the 2011 Transitions Retailer of the Year award.

TRANSITIONS OPTICAL LAUNCHES HEALTHY SIGHT CALCULATOR FOR EMPLOYEES

PINELLAS PARK, Fla., July 14, 2011 – Encouraging employees to take advantage of their vision benefit to promote eye health and optimal sight, Transitions Optical, Inc. has introduced an individual version of the Healthy Sight Calculator.

TRANSITIONS OPTICAL JOINS INDYCAR SPONSOR LINEUP

PINELLAS PARK, Fla., June 24, 2011 – Transitions Optical, Inc. announced its new IndyCar sponsorship of Penske Racing’s Ryan Briscoe.

TRANSITIONS OPTICAL INTRODUCES CREATING A COMFORTABLE EYECARE EXPERIENCE FOR YOUR DIVERSE PATIENTS COURSE

SALT LAKE CITY, June 16, 2011 – Recognizing multiple touch points to increasing patient comfort and understanding among a diverse patient demographic, Transitions Optical, Inc. has introduced Creating a Comfortable Eyecare Experience for Your Diverse Patients.

NEW TRANSITIONS “MAP” PROGRAM HELPS PRACTICES NAVIGATE LOCAL MARKETS

SALT LAKE CITY, June 16, 2011 – As part of its long-standing commitment to help eyecare professionals enhance their consumer outreach efforts, Transitions Optical, Inc. is launching a new, interactive Transitions MAP (Market Area Profile) program.

TRANSITIONS OPTICAL UPDATES EYE DIDN’T KNOW THAT! WEBSITE

SALT LAKE CITY, June 16, 2011 – Eyecare professionals looking for fun, consumer-friendly education to use in their offices or to share with local schools can visit the updated Eye Didn’t Know That! website (www.EyeDidntKnowThat.info).

TRANSITIONS OPTICAL INTRODUCES EYECARE PRACTICE OF THE YEAR AWARDS PROGRAM

SALT LAKE CITY, June 16, 2011 – Transitions Optical, Inc. is introducing a new awards program to formally acknowledge and celebrate loyal eyecare practice partners who are actively promoting healthy sight to their patients and within their local communities.

TRANSITIONS OPTICAL SURVEY REVEALS ETHNIC MINORITIES AREN’T TAKING STEPS TO PROTECT EYE HEALTH

SALT LAKE CITY, June 16, 2011 – Ethnic minorities are more likely than the general population to develop serious eye- and overall-health issues that can take a toll on their vision.

TRANSITIONS OPTICAL PROMOTES DAVE COLE TO PRESIDENT

PINELLAS PARK, Fla., June 6, 2011 – Transitions Optical, Inc. has announced that Dave Cole has been appointed president, effective immediately.

TRANSITIONS OPTICAL ANNOUNCES ITS 2011 STUDENTS OF VISION SCHOLARSHIP WINNERS AND THEME FOR 2012 PROGRAM

PINELLAS PARK, Fla., May 24, 2011 – Optometry and opticianry students from across North America submitted projects for the 2011 Students of Vision Scholarship from Transitions Optical, Inc.

TRANSITIONS OPTICAL EXPANDS “WHAT TO EXPECT” BROCHURE SERIES

PINELLAS PARK, Fla., May 12, 2011 – Transitions Optical, Inc. is expanding its “What to Expect” brochure series to include two new patient resources overviewing the specific eye care needs of adults and children.

TRANSITIONS OPTICAL INTRODUCES 2011 MULTICULTURAL RESOURCES CATALOGUE

PINELLAS PARK, Fla., April 26, 2011 – Transitions Optical, Inc. offers a wide range of education and resources to help eyecare professionals better serve their culturally diverse patients.

TRANSITIONS OPTICAL ENCOURAGES CONSUMERS TO LIVE A LIFE LESS SQUINTY

PINELLAS PARK, Fla., April 25, 2011 – Fun in the sun is top of mind for consumers during the late spring and summer months, and Transitions Optical, Inc. is taking advantage of this with a new campaign and contest called “Life Less Squinty.”

TRANSITIONS OPTICAL ADDS TO PHOTOCHROMIC MOTORCYCLE SHIELD AVAILABILITY WITH LAZER® HELMETS’ LUMINO VISOR

PINELLAS PARK, Fla., April 14, 2011 – Transitions Optical, Inc. is partnering with Lazer® SA, the Belgian manufacturer of motorcycle helmets, to expand its photochromic face shield availability into Europe with the new Lazer Lumino visor.

TRANSITIONS OPTICAL SPONSORS TECHNOLOGY LEARNING STATIONS AT VEE, ENCOURAGES ATTENDEES TO CONSIDER THE NEXT PHOTOCHROMIC BREAKTHROUGH

PINELLAS PARK, Fla., April 14, 2011 – During Vision Expo East, attendees had a chance to learn more about photochromic technology and participate in hands-on experiences at discovery stations sponsored by Transitions Optical, Inc.

TRANSITIONS OPTICAL RECEIVES 2011 GALLUP GREAT WORKPLACE AWARD

PINELLAS PARK, Fla., April 13, 2011 – For the second year in a row, Transitions Optical, Inc. is being honored with the Gallup Great Workplace of the Year Award, which recognizes the most engaged and productive companies in the world.

TRANSITIONS OPTICAL NAMES ALEX LOUW DIRECTOR OF LENS MANUFACTURING AND TRADE SALES

PINELLAS PARK, Fla., April 5, 2011 – Transitions Optical, Inc. has announced that effective immediately Alex Louw will take on an expanded role of Director, Lens Manufacturing and Trade Sales...

TRANSITIONS OPTICAL AND WALMAN/SODERBERG LAUNCH MICROSITE AND ECP LOCATOR FOR NEOX® TRANSITIONS® SOLFX™ SUN LENSES

PINELLAS PARK, Fla., April 4, 2011 – Transitions Optical, Inc. and Walman/Soderberg have collaborated to launch a new microsite to educate consumers on the performance benefits of NEOX® Transitions® SOLFX™ sun lenses.

THIRD-ANNUAL TRANSITIONS CHAMPIONSHIP® PUTS EYE HEALTH IN THE NATIONAL SPOTLIGHT

PALM HARBOR, Fla., March 21, 2011 – The third-annual Transitions Championship®, a PGA TOUR® event, was held on March 17-20 at the Innisbrook Resort and Golf Club in Palm Harbor, Fla...

TRANSITIONS OPTICAL ENCOURAGES GOLF ENTHUSIASTS TO KEEP THEIR EYES ON THE PRIZE THROUGH AN ONLINE TRANSITIONS MINI-GOLF CHAMPIONSHIP

PALM HARBOR, Fla., March, 18, 2011 – Transitions Optical, Inc. is inviting Transitions Championship® attendees, and those unable to attend the event, to play nine holes of miniature golf at the Transitions Mini-Golf Championship...

TRANSITIONS INTRODUCES ONLINE VERSIONS OF BILINGUAL WHAT TO EXPECT EYE CARE GUIDE SERIES

NEW YORK, March 17, 2011 – During International Vision Expo East, Transitions Optical, Inc. announced that online versions of its popular bilingual What to Expect eye care guide series are now available so that eyecare professionals can download...

TRANSITIONS OPTICAL INTRODUCES NEW MULTICULTURAL BLOG FEATURING TIPS, BEST PRACTICES FROM DIVERSITY ADVISORY BOARD MEMBERS

NEW YORK, March 17, 2011 – Eyecare professionals looking to better understand and meet the needs of their culturally diverse patients can now access peer-to-peer advice through a new multicultural blog, hosted by Transitions Optical, Inc.

PREVENT BLINDNESS AMERICA ISSUES WHITE PAPER ON “UV AND OUR NATION’S VISION”

NEW YORK, March 17, 2011 – Prevent Blindness America, the nation’s leading volunteer eye health and safety organization, has today released a white paper, bringing national attention to the need for public education...

Transitions Championship® Welcomes Most Notable Field to-Date with 25 of Top 60 World Ranked Players

INNISBROOK, Fla., March 16, 2011 – The Transitions Championship today announced a field featuring 25 of the top 60 players according to the Official World Golf Ranking (OWGR)...

SEIKO OPTICAL AND TRANSITIONS OPTICAL PARTNER FOR SEIKO® SPORTSWEAR TRANSITIONS® SOLFX™, A NEW SUNWEAR OFFERING

PINELLAS PARK, Fla., February 17, 2011– Seiko Optical Products of America, Inc., and Transitions Optical, Inc. announced the introduction of Seiko® Sportswear Transitions® SOLFX™ sun lenses, the latest product in the Transitions SOLFX line...

TRANSITIONS OPTICAL NAMES BRIAN HAUSER GENERAL MANAGER, U.S. AND CANADA

PINELLAS PARK, Fla., Feb. 16, 2011 – Transitions Optical, Inc. has announced that Brian Hauser has been promoted to the position of General Manager, U.S. and Canada, effective immediately.

TRANSITIONS® SOLFX™ ENHANCED SUNWEAR FOR GOLF DRAWS STRONG AUDIENCE INTEREST AT 2011 PGA MERCHANDISE SHOW

PINELLAS PARK, Fla., February 10, 2010 – Transitions Optical, Inc. debuted its line of photochromic performance sunwear, Transitions® SOLFX™, to more than 40,000 PGA and LPGA professionals...

TRANSITIONS OPTICAL SPONSORS SPANISH-LANGUAGE COURSES AT INTERNATIONAL VISION EXPO EAST

PINELLAS PARK, Fla., Feb. 4, 2011 – Transitions Optical, Inc. has announced that it will once again support a Spanish-language education track during International Vision Expo East...

TRANSITIONS ACADEMY IS REDEFINED FOR ITS 15TH YEAR

ORLANDO, Fla., Feb. 1, 2011 – Celebrating its 15th year of Transitions Academy, Transitions Optical, Inc. has “Redefined” the Transitions Academy experience, by offering new and relevant programs that challenged approximately 1,300...

FAMED SPORTSCASTER LESLEY VISSER ZONES IN ON HEALTHY VISION WITH TRANSITIONS OPTICAL IN PREPARATION FOR FOOTBALL’S BIGGEST GAME

PINELLAS PARK, Fla., February 1, 2011 – With the nation’s eyes on the biggest football game of the season this weekend, famed sportscaster Lesley Visser is partnering with Transitions Optical and sports vision specialist Dr. Larry Lampert...

TOLEDO OPTICAL NAMED 2010 TRANSITIONS LAB OF THE YEAR

ORLANDO, Jan. 26, 2011 – Transitions Optical, Inc. has named Toledo Optical Laboratory, Inc. its 2010 Transitions Lab of the Year.

SVS VISION AND ECCA/EMPIRE VISION HONORED AS FIRST-EVER TRANSITIONS REGIONAL AND NATIONAL RETAILERS OF THE YEAR

ORLANDO, Jan. 26, 2011 – Transitions Optical, Inc. has announced the winners of the first-ever Transitions Retailer of the Year award.

TRANSITIONS CONSUMER OUTREACH FOCUSES ON THREE KEY CAMPAIGNS IN 2011

ORLANDO, Fla., January 24, 2011 – Building on an already high level of product awareness, Transitions Optical, Inc. will implement a consumer outreach strategy in 2011...

TRANSITIONS OPTICAL’S ANNUAL EMPLOYEE SURVEY REVEALS NEARLY HALF OF U.S. WORKFORCE STILL DOESN’T TAKE ADVANTAGE OF VISION BENEFIT

ORLANDO, Fla., Jan. 24, 2011 – The annual Employee Perceptions of Vision Benefits survey conducted by Transitions Optical, Inc. reveals that nearly half of U.S. employees still are not fully taking advantage of their company’s vision benefit...

TRANSITIONS OPTICAL LENDS SUPPORT TO THE FOUNDATION FOR EYE HEALTH AWARENESS

Orlando, Fla., January 24, 2011 – The Foundation for Eye Health Awareness today announces the addition of Transitions Optical as a partner in the Think About Your Eyes campaign...

TRANSITIONS OPTICAL LAUNCHES “IMPROVE YOUR VISION, IMPROVE YOUR GAME™ VIDEO SERIES”

ORLANDO, Fla., Jan. 24, 2011 – Transitions Optical, Inc., is launching the “Improve Your Vision, Improve Your Game™ Video Series” to educate consumers on the importance of healthy sight while golfing.

TRANSITIONS OPTICAL EXTENDS REACH WITH RETAIL SPACE AT UPCOMING PGA TOUR ^® EVENTS

ORLANDO, Fla., Jan. 24, 2011 – Transitions Optical, Inc. is expanding its sports vision consumer education program with a retail space at upcoming PGA TOUR^® events.

TRANSITIONS AND ESSILOR SPONSOR BROTHERS’ OPTICAL DISNEY GIVEAWAY CRUISE

PINELLAS PARK, Fla., Jan. 12, 2011 – Transitions Optical, Inc. and Essilor sponsored the Brothers’ Optical Disney Giveaway Cruise for Brothers’ Optical Laboratories, Inc. and 75 of their top accounts this November.

ADVANCE OPTICAL AND 21st CENTURY OPTICS TAKE HOME 2010 TRANSITIONS PARTNER LAB OF THE YEAR AWARDS

PINELLAS PARK, Fla., Jan. 11, 2011 – Transitions Optical, Inc. has announced the winners of the 2010 Transitions Partner Labs, Most Valuable Partner (MVP) Lab of the Year award.

TRANSITIONS OPTICAL ANNOUNCES PARTNERSHIP WITH “BESS THE BOOK BUS” FOR SECOND YEAR OF BRINGING LITERACY AND HEALTHY VISION TO CHILDREN IN-NEED

PINELLAS PARK, Fla., January 10, 2011 – Based on the success of partnering with mobile literacy unit Bess the Book Bus on a nationwide tour in 2010, Transitions Optical, Inc. is announcing a second year of this partnership in 2011.

TRANSITIONS OPTICAL ANNOUNCES FINALISTS FOR FIRST ANNUAL TRANSITIONS VISION BENEFITS BROKER OF THE YEAR AWARD

PINELLAS PARK, Fla., Jan. 5, 2011 – For the first time during the annual Transitions Academy event in January, Transitions Optical, Inc. will recognize a Transitions Vision Benefits Broker of the Year...

TRANSITIONS OPTICAL CONGRATULATES FINALISTS FOR FIRST ANNUAL NATIONAL AND REGIONAL RETAILER OF THE YEAR AWARDS

PINELLAS PARK, Fla., Dec. 15, 2010 – For the first time during the annual Transitions Academy event in January, Transitions Optical, Inc. will recognize one National and one Regional Retailer of the Year...

TRANSITIONS SUPPORTS THREE RIVERS OPTICAL’S LENS PROMOTION TO BENEFIT LOCAL CHILDREN’S HOSPITAL

PINELLAS PARK, Fla., Dec. 9, 2010 – Transitions Optical, Inc. recently supported the efforts of Transitions Heritage Lab Ambassador Club member, Three Rivers Optical, to raise $10,000 for Children’s Hospital of Pittsburgh of UPMC...

TRANSITIONS BEGINS 20TH ANNIVERSARY CELEBRATION WITH 2011 TRANSITIONS COA PROGRAM TO BENEFIT ECPS AND THEIR PATIENTS

PINELLAS PARK, Fla., Dec. 9, 2010 – Transitions Optical, Inc. is kicking off a year-long 20th anniversary celebration by rewarding 20 monthly prizes, and one $20,000 grand prize through the 2011 Transitions Certificate of Authenticity (COA) program.

TRANSITIONS OPTICAL SELECTS CENTRAL OPTICAL, TOLEDO OPTICAL AND WALMAN OPTICAL AS FINALISTS FOR 20th ANNUAL LAB OF THE YEAR AWARD

PINELLAS PARK, Fla., Dec. 8, 2010 – Transitions Optical, Inc. has announced the three finalists for its 2010 U.S. Lab of the Year Award: Central Optical, Toledo Optical Laboratory, Inc. and Walman Optical.

NEW POINT-OF-SALE MATERIALS HELP EYECARE PROFESSIONALS EXPLAIN LATEST OPTIONS IN TRANSITIONS^® LENSES FAMILY

PINELLAS PARK, Fla., Nov. 19, 2010 – Transitions Optical, Inc. has announced the availability of new and updated point-of-sale (POS) materials to help eyecare professionals educate their patients...

TRANSITIONS OPTICAL INTRODUCES MANDARIN BILINGUAL POCKET CARD

PINELLAS PARK, Fla., Nov. 15, 2010 – Aiming to improve communication between English-speaking eyecare professionals and Mandarin-speaking patients during the eyewear selection process...

TRANSITIONS OPTICAL ACCEPTING APPLICATIONS FOR 2011 STUDENTS OF VISION SCHOLARSHIP PROGRAM

PINELLAS PARK, Fla., Nov. 15, 2010 – Transitions Optical, Inc. is accepting applications for its 2011 Students of Vision Scholarship program, supported by the Transitions Healthy Sight for Life Fund™.

ERIK ESTRADA AND TRANSITIONS LEAD NATIONAL EFFORT TO EDUCATE CONSUMERS ON IMPORTANCE OF YEAR-ROUND HEALTHY SIGHT PROTECTION

PINELLAS PARK, Fla., Nov. 11, 2010 – Bringing Transitions Opticals, Inc.’s “Get Sighted” initiative to a national level, actor Erik Estrada of the famed 1970’s TV show “CHiPs” is teaming up with sports vision/training specialist...

TRANSITIONS OPTICAL AND AOA INTRODUCE “READ THE GREEN SWEEPSTAKES”

PINELLAS PARK, Fla., Nov. 11, 2010 – Transitions Optical, Inc., in collaboration with the American Optometric Association (AOA), is introducing the “Read the Green Sweepstakes” to raise awareness of the importance of healthy sight...

TRANSITIONS SUPPORTS PROMOTION OF EYE HEALTH WORLDWIDE AT INTERNATIONAL CONFERENCE

PINELLAS PARK, Fla., Oct. 18, 2010 – Transitions Optical, Inc. supported the promotion of eye health worldwide through a major sponsorship...

TRANSITIONS ENHANCES ONLINE MARKETING TOOL

LAS VEGAS, Oct. 8, 2010 – For more than seven years, Transitions Optical, Inc. has made it possible for optical industry professionals to quickly customize quality marketing materials free-of-charge...

TRANSITIONS® XTRACTIVE™ LENSES AVAILABLE IN 1.50 AND FT-28 BIFOCAL

LAS VEGAS, Oct. 6, 2010 – Transitions® XTRActive™ lenses – the darkest everyday photochromic lenses from Transitions Optical, Inc. – will soon be available in 1.50 Index and FT-28 bifocal designs.

TRANSITIONS INTRODUCES BILINGUAL DIAGNOSIS GUIDE, CLINICAL PAPER TO ADDRESS PATIENT COMMUNICATION CHALLENGES

LAS VEGAS, Oct. 6, 2010 – During International Vision Expo West, Transitions Optical, Inc. introduced the third installment of its What to Expect eye care guide series: the What to Expect: Diagnosis Guide.

TRANSITIONS OPTICAL ENHANCES UV LIGHT DEMONSTRATION UNIT

LAS VEGAS, Oct. 6, 2010 – Transitions Optical, Inc. has given its popular UV Light Demonstration Unit a new, sleek look.

TRANSITIONS OPTICAL NAMES DAVE COLE CHIEF OPERATING OFFICER

PINELLAS PARK, Fla., Oct. 4, 2010 – Transitions Optical, Inc. has announced that company veteran Dave Cole will serve as chief operating officer, effective immediately.

TRANSITIONS OPTICAL SPONSORS “TRANSITIONS 10-MINUTE SKILLS CHALLENGE”

PINELLAS PARK, Fla., Sept. 23, 2010 – Transitions Optical, Inc. sponsored the second annual "Transitions 10-Minute Skills Challenge" at the 2010 ABO-NCLE Education Conference in Cincinnati on Sept. 17 and 18, 2010.

TRANSITIONS OPTICAL AND NATIONAL COUNCIL OF NEGRO WOMEN PARTNER TO BRING EYE HEALTH EDUCATION TO THE AFRICAN-AMERICAN COMMUNITY

WASHINGTON, D.C., September 13, 2010 – Recognizing the increased risks African Americans face for a number of eye health issues, Transitions Optical, Inc. is partnering with the National Council of Negro Women (NCNW)...

Transitions Optical Brings Vision and Sports Performance into Focus through Dynamic Spectator Experience at The Barclays

PARAMUS, N.J., August 24, 2010 – Building upon its partnership with the PGA TOUR®, Transitions Optical, Inc. today announced the activation of several on-site experiences aimed at educating both players and spectators...

PRO CYCLING TEAM GARMIN-TRANSITIONS SHOWS STRENGTH IN TOUR DE FRANCE WEARING TRANSITIONS^® ADAPTIVE LENSES

PINELLAS PARK, Fla., July 15, 2010 – Team Garmin-Transitions, the elite American professional cycling team competing in the 2010 Tour de France, currently has Ryder Hesjedal sitting in the top 10 general classification.

TRANSITIONS HERITAGE LAB AMBASSADOR’S CLUB SPONSORS LABAPALOOZA

PINELLAS PARK, Fla., September 7, 2010 – The Transitions Heritage Lab Ambassador’s Club is sponsoring Labapalooza, an annual celebration of laboratories, held Thursday, October 7, during the 2010 Vision Expo West conference in Las Vegas.

TRANSITIONS OPTICAL AND BELL HELMETS OFFICIALLY LAUNCH BELL^® TRANSITIONS^® SOLFX^™ FACE SHIELDS AT RED BULL U.S. GRAND PRIX

PINELLAS PARK, Fla., July 23, 2010 – Transitions Optical, Inc. is partnering with Bell Helmets, a leading manufacturer of safety helmets for auto racing, motorcycling and bicycling...

DR. PETER KEHOE TO SERVE AS PROFESSIONAL RELATIONS ADVISOR TO TRANSITIONS OPTICAL

PINELLAS PARK, Fla., July 13, 2010 – Transitions Optical, Inc. has announced that Peter Kehoe, O.D., will now serve as a professional relations advisor...

TRANSITIONS OPTICAL APPOINTS ALEXIS CARDONA TO CHIEF MARKETING OFFICER

PINELLAS PARK, Fla., July 1, 2010 – Transitions Optical, Inc. has named Alexis Cardona as its chief marketing officer...

OHIO OPTOMETRY PRACTICE EARNS HIGHEST TRANSITIONS GROWTH AWARD

PINELLAS PARK, Fla., June 30, 2010 – Dayton, Ohio-based optometrist John Loesch and his staff have earned the Highest Transitions Growth Award for their increase in sales of Transitions® lenses in the three months following their participation in the...

ERIK ESTRADA JOINS FORCES WITH TRANSITIONS OPTICAL TO RAISE AWARENESS FOR EYE HEALTH IN NEW YORK CITY

TRANSITIONS OPTICAL GIVES EYECARE PROFESSIONALS TIPS FOR “GETTING SOCIAL” WITH NEW SOCIAL MEDIA GUIDE

TRANSITIONS OPTICAL’S NEW MULTICULTURAL “WHAT TO EXPECT” BROCHURES EDUCATE ON VISION CARE NEEDS OF DIVERSE GROUPS

ORLANDO, June 17, 2010 – Transitions Optical, Inc. is expanding its popular “What to Expect” brochure series to aid eyecare professionals in educating their culturally diverse patients about their unique eye care needs. . .

OAKLEY INC. AND TRANSITIONS OPTICAL EXPAND SUN LENS LINE WITH NEW OAKLEY^® TRANSITIONS^® SOLFX^™ OFFERING

PINELLAS PARK, Fla., June 8, 2010 – Transitions Optical announced today, in partnership with Oakley, Inc., an expansion in its line of performance sun lenses.

PRO CYCLING TEAM GARMIN-TRANSITIONS WINS SECOND PLACE AND STAGE 8 AT TOUR OF CALIFORNIA WEARING ADAPTIVE TRANSITIONS LENSES EYEWEAR

PINELLAS PARK, Fla., June 2, 2010 – Team Garmin-Transitions, the elite American professional cycling team, finished strongly at the Tour of California, with teammates David Zabriskie (USA) taking second place overall…

AUTUMN GOLD^™ TRANSITIONS^® SOLFX^™ DELIVER CRISP, CLEAR VISION FOR SHOOTERS, OUTDOOR ENTHUSIASTS

PINELLAS PARK, Fla., June 1, 2010 – Transitions Optical announced today the latest addition to the Transitions^® SOLFX^™ family of performance sunwear products, Autumn Gold^™ Transitions^® SOLFX^™…

TRANSITIONS OPTICAL SPONSORS AOA FOUNDATION’S VIRTUAL GOLF TOURANMENT

ST. LOUIS, May 12, 2010 – The AOA Foundation has received a generous $10,000 sponsorship commitment from Transitions Optical in support of the Foundation’s VISION USA Virtual Golf Tournament.

TRANSITIONS RAISES EYE HEALTH AWARENESS AT FAMILY CIRCLE CUP

PINELLAS PARK, Fla., May 12, 2010 – Transitions Optical, Inc. raised eye health awareness among nearly 95,000 spectators through a sponsorship of the Family Circle Cup, a premier women’s tennis tournament held April 10-18…

TRANSITIONS OPTICAL ANNOUNCES ITS 2010 STUDENTS OF VISION SCHOLARSHIP WINNERS

PINELLAS PARK, Fla., May 3, 2010 – Optometry and opticianry students from across North America entered the 2010 Students of Vision Scholarship from Transitions Optical, Inc.

TRANSITIONS ACADEMY “NEVER LOSE SIGHT…OF WINNING” COMMERCIAL CONTEST WINNERS ANNOUNCED

Transitions Optical, Inc. has announced the winners of the “Never Lose Sight…of Winning” commercial contest for the U.S., Latin America, Brazil and Europe.

TRANSITIONS OPTICAL UNVEILS REDESIGNED TRANSITIONS^® SOLFX^™ WEBSITE FOR IMPROVED USER EXPERIENCE

PINELLAS PARK, Fla., April 14, 2010 – Transitions Optical, Inc. announced today the re-launch of the Transitions® SOLFX™ Web site, www.TransitionsSOLFX.com.

Tags: SOLFX, Sports, Marketing Tool, DIgital Resource, Education Tool, Eyecare Professional Resource, Patient Resource

TRANSITIONS CHAMPIONSHIP FOR HEALTHY SIGHT ENCOURAGES MILLIONS TO FOCUS ON THEIR VISION

PALM HARBOR, Fla., March 24, 2010 – The second-annual Transitions Championship For Healthy Sight, a PGA TOUR event, teed off March 14-21 at Innisbrook Resort and Golf Club in Palm Harbor, Fla.

Tags: Kids, Sports, Golf, Transitions Lenses, Healthy Sight Counseling

TRANSITIONS OPTICAL ONLINE INDUSTRY PORTAL GOES LIVE

NEW YORK, March 19, 2010 – A new Web portal from Transitions Optical, Inc. will provide optical professionals a central resource for product information, business resources, tools and programs.

Tags: Eyecare Professional Resource, Digital Resource, Marketing Tool, Education Tool

TRANSITIONS LAUNCHES DIVERSITY ADVISORY BOARD

NEW YORK, March 18, 2010 – Transitions Optical, Inc. has formed the Transitions Diversity Advisory Board to help guide the company's multicultural initiatives and further strengthen its ability to help eyecare professionals provide culturally and linguistically appropriate vision care to a diverse patient base.

Tags: Multicultural, Hispanic, African American, Asian, Healthy Sight Counseling

TRANSITIONS OPTICAL AND VSP VISION CARE UNVEIL STATE-OF-THE-ART MOBILE EYE CLINIC

PINELLAS PARK, Fla., March 16, 2010 – Transitions Optical and VSP® Vision Care today announced the launch of a new mobile eyecare clinic containing a state-of-the-art, comprehensive eye exam room, full eye glass dispensary and a full-service finishing lab with the capability to produce and distribute customized eye glasses to serve communities in need.

Tags: Kids, Managed Vision Care professional, Transitions lenses, Glare, UV Protection

TRANSITIONS OPTICAL OFFERS THREE INTERACTIVE DESTINATIONS AT VISION EXPO EAST

PINELLAS PARK, Fla., March 15, 2010 – Transitions Optical, Inc. is showcasing its new family of brands and exhibiting interactive educational experiences at the 2010 Vision Expo East conference, March 18-21 at the Jacob K. Javits Convention Center in New York.

Tags: Transitions lenses, Transitions XTRActive, Transitions SOLFX, Healthy Sight Counseling, Independent Eyecare Practice, Optical Retailer, Industry Speaker/Educator, Lab, Lens Manufacturer

TRANSITIONS OPTICAL, INC. RECEIVES GALLUP GREAT WORKPLACE AWARD FOR EMPLOYEE PRODUCTIVITY AND ENGAGEMENT

PINELLAS PARK, Fla., March 11, 2010 – Gallup has announced that Transitions Optical, Inc. will receive the Gallup Great Workplace Award because its employee engagement results demonstrate one of the most productive and engaged workforces in the world.

Tags: Transitions, Transitions lenses

TRANSITIONS OPTICAL, INC. PROMOTES ENVIRONMENTAL SUSTAINABILITY WITH STEPS TO BECOME CARBON NEUTRAL

PINELLAS PARK, Fla., March 5, 2010 – As part of its commitment to environmental sustainability, Transitions Optical, Inc. is minimizing its energy consumption and taking steps to become carbon neutral. In 2009, the company reduced resource usage across its U.S. operations, achieving a 15 percent reduction in consumption of electricity, 34 percent in water and 10 percent in gas.

Tags: Transitions, Transitions lenses

TRANSITIONS OPTICAL AND VIDAYSALUD.COM UNVEIL NEW SALUD VISUAL CHANNEL AT MILAGRO CHARTER SCHOOL

LOS ANGELES, March 3, 2010 – Transitions Optical, Inc. is partnering with Aliza Lifshitz, M.D., through VidaySalud.com™ to reach Spanish-speaking consumers about the importance of protecting and preserving their sight, and the sight of their families.

Tags: Multicultural, Hispanic, Spanish Language, Healthy Sight Counseling

Transitions Championship Announces Strongest Field to Date and a Vision Like No Other on the PGA TOUR®

INNISBROOK, Fla., February 16, 2010 – Transitions Optical, The Copperheads and Innisbrook Resort today announced a field representing the world's finest and details of an enhanced week-long tournament experience for players and spectators, alike – all focused on reinforcing the connection between healthy sight and optimum sports performance.

Tags: Sports, Golf, Kids, Transitions lenses, Healthy Sight Counseling

TRANSITIONS ACADEMY SETS SIGHTS ON THE POSSIBILITIES FOR 2010

PINELLAS PARK, Fla., Feb. 11, 2010 – Transitions Optical, Inc. encouraged more than 1,400 industry professionals from around the globe to "Never Lose Sight of the Possibilities," at the 14th annual Transitions Academy, held Jan. 31- Feb. 2 at Disney's Yacht Beach Club Resort in Orlando.

Tags: Transitions lenses, Transitions XTRActive, Healthy Sight Counseling, Lab, Industry Speaker/Educator, Optical Retailer, Lens Manufacturer

WINCHESTER OPTICAL NAMED 2009 U.S. TRANSITIONS LAB OF THE YEAR

PINELLAS PARK, Fla., Feb. 4, 2010 – Transitions Optical, Inc. has named Winchester Optical Company the 2009 U.S. Transitions Lab of the Year – recognizing the lab for its year-long achievements and growth of Transitions® lenses.

Tags: Transitions, Lab, Transitions lenses

TRANSITIONS ADAPTS TO CHANGING CONSUMER IN 2010 WITH ADVERTISING AND OUTREACH

ORLANDO, Feb. 2, 2010 – Adapting to changing patient needs and media landscapes, Transitions Optical, Inc. will reach consumers this year like never before with two new commercials, interactive advertising and an expanded social media presence. The new, comprehensive marketing campaign for Transitions adaptive lens products was announced at the 14th annual Transitions Academy in Orlando, Fla.

Tags: Sports, Golf, Transitions lenses, UV Protection, Healthy Sight Counseling

TRANSITIONS OPTICAL LAUNCHES REVAMPED CONSUMER WEB SITE

PINELLAS PARK, Fla., Feb. 2, 2010 – Transitions Optical, Inc. has unveiled its new consumer Web site, designed to expand public outreach and online visibility and specifically target the informational needs of consumers. Realistic and interactive virtual simulations are featured throughout the site to help bring adaptive lens technology to life, and provide a platform for patients to explore the different lens choices available to them.

Tags: Transitions, Transitions lenses, Healthy Sight Counseling, Transitions XTRActive, Transitions SOLFX

INTRODUCING NEW TRANSITIONS® XTRACTIVE™ LENSES

PINELLAS PARK, Fla., Feb. 1, 2010 – Transitions Optical, Inc. is adding to its family of products with the availability of new, Transitions® XTRActive™ lenses. The darkest, everyday Transitions® lens available, Transitions XTRActive lenses are a new choice for patients who spend a lot of time in bright, sunny conditions and who are looking for an everyday, adaptive lens that offers superior darkness outdoors in all temperatures.

Tags: Transitions XTRActive, UV Protection

TRANSITIONS® XTRACTIVE™ LENSES

Transitions Optical, Inc. is expanding its family of products with the availability of new, Transitions® XTRActive™ lenses. Using Transitions Optical's advanced photochromic technology, Transitions XTRActive lenses are the darkest, everyday Transitions® lenses.

Tags: Transitions XTRActive, UV Protection

E-mail: cservice@transitions.com Call: 1-800-848-1506

Copyright© 2012 Transitions Optical, Inc. All Rights Reserved.
Transitions and the swirl are registered trademarks of Transitions Optical, Inc. ©2012 Transitions Optical, Inc. Photochromic performance is influenced by temperature, UV exposure and lens material.

News / Events

Press Releases

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Preferred EyeCare Center Becomes First-Ever Transitions Eyecare Practice of the Year

Transitions Optical’s Annual Employee Survey Reveals Aging Workforce Values Vision Benefit, But Doesn’t Take Advantage of It

Transitions Optical Becomes the Official Sponsor of Sightseeing™

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Introducing New Transitions® Vantage™ Lenses with Variable Polarization

Nike Vision and Transitions Optical Introduce Nike® MAX Transitions® Sunglasses

Aspen Optical and Pech Optical Receive 2011 Transitions Partner Lab of the Year Awards

Transitions Centralizes Multicultural Efforts Under Cultural Connections™ Banner

Transitions Optical Appoints Sherianne James Director of North America Marketing

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TRANSITIONS OPTICAL NAMES THE 2011 TRANSITIONS ACADEMY AWARDS FINALISTS

BELL® TRANSITIONS® SOLFX™ FACE SHIELD RUNNER UP, BEST NEW PRODUCT OF THE YEAR

TRANSITIONS OPTICAL INTRODUCES NEW MULTICULTURAL CONSUMER COURSE

TRANSITIONS OPTICAL INTRODUCES STAR PARTNER PROGRAM FOR EYECARE PROFESSIONALS

TRANSITIONS OPTICAL INVITES INDUSTRY PROFESSIONALS TO BUILD LENSES OF THE FUTURE THROUGH FACEBOOK

TRANSITIONS OPTICAL EXPANDS EFFORTS WITH NATIONAL COUNCIL OF NEGRO WOMEN TO RAISE EYE HEALTH AWARENESS AMONG AFRICAN-AMERICANS

TRANSITIONS OPTICAL AND VSP VISION CARE TEAM UP WITH BESS THE BOOK BUS TO HELP HARLEM-AREA CHILDREN PREPARE FOR A NEW SCHOOL YEAR

NOMINATIONS NOW BEING ACCEPTED FOR SECOND ANNUAL TRANSITIONS VISION BENEFITS BROKER OF THE YEAR AWARD

The Balancing Act Gives In-‘sight’ into Visual Health with Transitions Optical on Lifetime

NOMINATIONS NOW BEING ACCEPTED FOR SECOND ANNUAL TRANSITIONS RETAILER OF THE YEAR AWARD

TRANSITIONS OPTICAL LAUNCHES HEALTHY SIGHT CALCULATOR FOR EMPLOYEES

TRANSITIONS OPTICAL JOINS INDYCAR SPONSOR LINEUP

TRANSITIONS OPTICAL INTRODUCES CREATING A COMFORTABLE EYECARE EXPERIENCE FOR YOUR DIVERSE PATIENTS COURSE

NEW TRANSITIONS “MAP” PROGRAM HELPS PRACTICES NAVIGATE LOCAL MARKETS

TRANSITIONS OPTICAL UPDATES EYE DIDN’T KNOW THAT! WEBSITE

TRANSITIONS OPTICAL INTRODUCES EYECARE PRACTICE OF THE YEAR AWARDS PROGRAM

TRANSITIONS OPTICAL SURVEY REVEALS ETHNIC MINORITIES AREN’T TAKING STEPS TO PROTECT EYE HEALTH

TRANSITIONS OPTICAL PROMOTES DAVE COLE TO PRESIDENT

TRANSITIONS OPTICAL ANNOUNCES ITS 2011 STUDENTS OF VISION SCHOLARSHIP WINNERS AND THEME FOR 2012 PROGRAM

TRANSITIONS OPTICAL EXPANDS “WHAT TO EXPECT” BROCHURE SERIES

TRANSITIONS OPTICAL INTRODUCES 2011 MULTICULTURAL RESOURCES CATALOGUE

TRANSITIONS OPTICAL ENCOURAGES CONSUMERS TO LIVE A LIFE LESS SQUINTY

TRANSITIONS OPTICAL ADDS TO PHOTOCHROMIC MOTORCYCLE SHIELD AVAILABILITY WITH LAZER® HELMETS’ LUMINO VISOR

TRANSITIONS OPTICAL SPONSORS TECHNOLOGY LEARNING STATIONS AT VEE, ENCOURAGES ATTENDEES TO CONSIDER THE NEXT PHOTOCHROMIC BREAKTHROUGH

TRANSITIONS OPTICAL RECEIVES 2011 GALLUP GREAT WORKPLACE AWARD

TRANSITIONS OPTICAL NAMES ALEX LOUW DIRECTOR OF LENS MANUFACTURING AND TRADE SALES

TRANSITIONS OPTICAL AND WALMAN/SODERBERG LAUNCH MICROSITE AND ECP LOCATOR FOR NEOX® TRANSITIONS® SOLFX™ SUN LENSES

THIRD-ANNUAL TRANSITIONS CHAMPIONSHIP® PUTS EYE HEALTH IN THE NATIONAL SPOTLIGHT

TRANSITIONS OPTICAL ENCOURAGES GOLF ENTHUSIASTS TO KEEP THEIR EYES ON THE PRIZE THROUGH AN ONLINE TRANSITIONS MINI-GOLF CHAMPIONSHIP

TRANSITIONS INTRODUCES ONLINE VERSIONS OF BILINGUAL WHAT TO EXPECT EYE CARE GUIDE SERIES

TRANSITIONS OPTICAL INTRODUCES NEW MULTICULTURAL BLOG FEATURING TIPS, BEST PRACTICES FROM DIVERSITY ADVISORY BOARD MEMBERS

PREVENT BLINDNESS AMERICA ISSUES WHITE PAPER ON “UV AND OUR NATION’S VISION”

Transitions Championship® Welcomes Most Notable Field to-Date with 25 of Top 60 World Ranked Players

SEIKO OPTICAL AND TRANSITIONS OPTICAL PARTNER FOR SEIKO® SPORTSWEAR TRANSITIONS® SOLFX™, A NEW SUNWEAR OFFERING

TRANSITIONS OPTICAL NAMES BRIAN HAUSER GENERAL MANAGER, U.S. AND CANADA

TRANSITIONS® SOLFX™ ENHANCED SUNWEAR FOR GOLF DRAWS STRONG AUDIENCE INTEREST AT 2011 PGA MERCHANDISE SHOW

TRANSITIONS OPTICAL SPONSORS SPANISH-LANGUAGE COURSES AT INTERNATIONAL VISION EXPO EAST

TRANSITIONS ACADEMY IS REDEFINED FOR ITS 15TH YEAR

FAMED SPORTSCASTER LESLEY VISSER ZONES IN ON HEALTHY VISION WITH TRANSITIONS OPTICAL IN PREPARATION FOR FOOTBALL’S BIGGEST GAME

TOLEDO OPTICAL NAMED 2010 TRANSITIONS LAB OF THE YEAR

SVS VISION AND ECCA/EMPIRE VISION HONORED AS FIRST-EVER TRANSITIONS REGIONAL AND NATIONAL RETAILERS OF THE YEAR

TRANSITIONS CONSUMER OUTREACH FOCUSES ON THREE KEY CAMPAIGNS IN 2011

TRANSITIONS OPTICAL’S ANNUAL EMPLOYEE SURVEY REVEALS NEARLY HALF OF U.S. WORKFORCE STILL DOESN’T TAKE ADVANTAGE OF VISION BENEFIT

TRANSITIONS OPTICAL LENDS SUPPORT TO THE FOUNDATION FOR EYE HEALTH AWARENESS

TRANSITIONS OPTICAL LAUNCHES “IMPROVE YOUR VISION, IMPROVE YOUR GAME™ VIDEO SERIES”

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TRANSITIONS OPTICAL ANNOUNCES PARTNERSHIP WITH “BESS THE BOOK BUS” FOR SECOND YEAR OF BRINGING LITERACY AND HEALTHY VISION TO CHILDREN IN-NEED

TRANSITIONS OPTICAL ANNOUNCES FINALISTS FOR FIRST ANNUAL TRANSITIONS VISION BENEFITS BROKER OF THE YEAR AWARD

TRANSITIONS OPTICAL CONGRATULATES FINALISTS FOR FIRST ANNUAL NATIONAL AND REGIONAL RETAILER OF THE YEAR AWARDS

TRANSITIONS SUPPORTS THREE RIVERS OPTICAL’S LENS PROMOTION TO BENEFIT LOCAL CHILDREN’S HOSPITAL

TRANSITIONS BEGINS 20TH ANNIVERSARY CELEBRATION WITH 2011 TRANSITIONS COA PROGRAM TO BENEFIT ECPS AND THEIR PATIENTS

TRANSITIONS OPTICAL SELECTS CENTRAL OPTICAL, TOLEDO OPTICAL AND WALMAN OPTICAL AS FINALISTS FOR 20th ANNUAL LAB OF THE YEAR AWARD

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ERIK ESTRADA AND TRANSITIONS LEAD NATIONAL EFFORT TO EDUCATE CONSUMERS ON IMPORTANCE OF YEAR-ROUND HEALTHY SIGHT PROTECTION

Transitions Championship^® Brings Increased Attention to Eye Health on Local and National Level

TRANSITIONS OPTICAL EXTENDS REACH WITH RETAIL SPACE AT UPCOMING PGA TOUR ^® EVENTS

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PRO CYCLING TEAM GARMIN-TRANSITIONS SHOWS STRENGTH IN TOUR DE FRANCE WEARING TRANSITIONS^® ADAPTIVE LENSES

TRANSITIONS OPTICAL AND BELL HELMETS OFFICIALLY LAUNCH BELL^® TRANSITIONS^® SOLFX^™ FACE SHIELDS AT RED BULL U.S. GRAND PRIX

OAKLEY INC. AND TRANSITIONS OPTICAL EXPAND SUN LENS LINE WITH NEW OAKLEY^® TRANSITIONS^® SOLFX^™ OFFERING

AUTUMN GOLD^™ TRANSITIONS^® SOLFX^™ DELIVER CRISP, CLEAR VISION FOR SHOOTERS, OUTDOOR ENTHUSIASTS

TRANSITIONS OPTICAL UNVEILS REDESIGNED TRANSITIONS^® SOLFX^™ WEBSITE FOR IMPROVED USER EXPERIENCE