• Transitions PRO: Practice Made Perfect.

    Transitions PRO puts a world of resources at your fingertips, giving all eyecare professionals in all walks of the industry the information, tools, strategies and materials needed to better serve your patients and grow your businesses like never before. Welcome to Transitions PRO.

    • Product education materials
    • Marketing tools
    • White papers
    • Press releases
    • Multicultural resources
    • Succeeding with the Transitions® lenses family of products
  • See The World Like Never Before With Transitions® Signature™ VII Lenses

    Introducing the best combination of darkness, fast fade back and indoor clarity in a photochromic lens. New Transitions Signature VII lenses feature our new Chromea7™ Technology and represent a real breakthrough in photochromic lens performance.

    • Significantly darker in outdoor conditions
    • Clear indoors
    • Less temperature dependent In all conditions
    • Markedly more reactive across a range of lighting conditions
    • 100% UVA and UVB resistant
    • Available in a contrast-enhancing brown or neutral grey tint
    • Reaching new levels of patient satisfaction
    Learn More!
  • Your Patients. Your Practice. Your Way.

    Patient satisfaction begins with you confidently recommending the Transitions® lenses that best meet your patients' needs. They've seen the commercials. They've seen our Official Sponsor of Sightseeing™ initiatives. Now it's up to you to help them make the most of their experience with you and with the Transitions Optical family of products.

    • Transitions® VI lenses
    • Transitions® XTRActive® lenses
    • Transitions® Vantage™ lenses
    • Transitions® Drivewear®

    Handy resources help you present the range of choices available with the Transitions Optical family of products.

    Learn More!
  • Do You Have A Story To Tell?

    Join other prominent eyecare professionals in sharing your experiences – and your successes – recommending Transitions® lenses products. How you and your practice present, display and demonstrate Transitions lenses is the single most important factor in your patients getting the products and care they need the most.

    So if you've had success and would like to share it with us, click below for more information and to submit your own story.

    Learn More!
  • PRO Tools: Marketing Your Practice, Made Perfect.

    PRO Tools is a comprehensive suite of easy-to-use marketing resources specially designed to help practices grow – and connect with patients – like never before. Acquire new patients. Retain current patients. Increase revenue per patient.

    • Transitions Marketing WIZ – an interactive tool that lets you develop your own marketing plan
    • Transitions MAP – a tool that helps you understand your market, your patients, your competition
    • Transitions TOM – an online tool that lets you customize your own marketing materials.
Transitions PRO at a glance.
  • Prolific! Resources and more resources.

    Get direct access to your own "My Resources" dashboard to access a wide range of interrelated resources.

  • Proactive! Mark favorites for easy access.

    Make your experience more rewarding using the "My Favorites" section to earmark those resources you use most often.

  • Prodigious! Resources organized for your convenience.

    The "Additional Resources" section refines your collection of resources by intuitively grouping them with related resources.

  • Profound! A constant flow of information.

    Stay in the know. The "My Updates" section provides regular updates from Transitions Optical, Inc. on a range of topics.

  • Professional! Personalized to your needs.

    The "My Profile" section helps Transitions PRO configure itself to your needs. So make sure we have your most recent contact information on hand.

  • Productive! Stay in touch!

    The "My Contact" section is exactly what you think it is. The fastest and most efficient ways to easily reach us.

Hundreds of valuable resources at your fingertips.
The Marketing Wiz

The Marketing Wiz

Use this powerful online tool to develop and implement your very own customized marketing plan.

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Transitions MAP (Marketing Area Profile)

Transitions MAP (Marketing Area Profile)

This exclusive online tool can help you to analyze your own marketing area and better understand your patients and the makeup of your marketing footprint.

Website
Transitions Online Marketing (TOM) Tool

Transitions Online Marketing (TOM) Tool

Use TOM to develop custom marketing materials – from counter cards to appointment reminder postcards to emails for your patients.

Website
Getting Digital Brochure

Getting Digital Brochure

This 20-page guide takes you through the entire process from planning your social media strategy to taking advantage of a world of available social media tools and resources.

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Transitions Logos

Transitions Logos

Official Transitions logos are available for download with usage guidelines provided.

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Meeting the Needs of Your Culturally Diverse Patients

Transitions Dispensing Guide

A complete dispensing resource for Transitions® VI lenses, Transitions® XTRActive® lenses, Transitions® Vantage™ lenses and Transitions® Performance Sunwear.

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The resources on Transitions PRO take many forms, from single white papers written by some of the smartest minds in the optical industry to comprehensive training courses designed to help today's eyecare professionals to meet the ever-changing needs of discerning patients. We've categorized them – and organized them – to help make your experience here both pleasurable and rewarding.

  • Educational materials and courses
  • Marketing resources
  • White papers
  • Informational videos
  • Product information
  • Press releases
  • Other Transitions web resources
Register Now!
Go PRO!

Our commitment to eyecare professionals – and your success – has never been greater. We have developed Transitions PRO to be your one-stop, single source resource for personal and professional growth, practice success and patient satisfaction. We've put an unprecedented array of industry resources together that will help you to plan, develop and execute comprehensive and successful programs that deliver for you and those you serve. And we made it easy and enjoyable in the process. Are you ready to go PRO?

Register Now!

Prolific! Resources and more resources.

Get direct access to your own "My Resources" dashboard to access a wide range of interrelated resources.

Proactive! Mark favorites for easy access.

Make your experience more rewarding using the "My Favorites" section to earmark those resources you use most often.

Prodigious! Resources organized for your convenience.

The "Additional Resources" section refines your collection of resources by intuitively grouping them with related resources.

Profound! A constant flow of information.

Stay in the know. The "My Updates" section provides regular updates from Transitions Optical, Inc. on a range of topics.

Professional! Personalized to your needs.

The "My Profile" section helps Transitions PRO configure itself to your needs. So make sure we have your most recent contact information on hand.

Productive! Stay in touch!

The “My Contact” section is exactly what you think it is. The fastest and most efficient ways to easily reach us.