Transitions Optical launched Style Colors with GEN 8™ technology in 2020. Can you tell me about them?
We expanded our offerings from three iconic Transitions Signature GEN 8 lens colors (gray, brown and graphite green) to four vibrant fashion colors... amber, amethyst, emerald, and sapphire. These additions offer patients faster activation and fadeback than Transitions Signature VII .
What materials or designs are the Transitions® Signature® lenses style colors with GEN 8™ technology available in?
All four Transitions Signature lenses style colors are available in plastic, polycarbonate and 1.67 in single vision spherical (traditional and digital), accommodative relief, and progressives using full back side technology. Download the Product Availability Guide for more information.
Who is the Transitions® Signature® lenses style colors product for? Should it be recommended to a new or existing wearer?
This offering will help to recruit new, fashion and image expressive wearers, and retain current Transitions lens wearers, while giving them the opportunity to give their everyday lenses a style upgrade with a fashion color. By offering seven colors, patients will have new opportunities to match their favorite colors to their favorite frames and truly express their personal style while enjoying the benefits of our flagship brand.
Can you tell me more about Transitions® XTRActive® style mirrors?
Transitions XTRActive style mirrors are an extension of our darkest lens Transitions XTRActive with stylish mirrors coatings available in six colors. In the unactivated state they will have only a subtle flash of reflection and as the lens darkens outdoors, the mirror effect of the coating becomes more pronounced.
Who is the Transitions® XTRActive® style mirrors product for?
Style Mirrors are a great recommendation for the fashion-conscious patient. The Transitions XTRActive style mirrors product is offered best as a second pair for seasonal or occasional lifestyle use, whether your patient’s primary pair is a clear lens or they are already in Transitions lenses
What materials or designs are the Transitions® XTRActive® style mirrors available in?
Transitions XTRActive style mirrors are available in polycarbonate and 1.67 in single vision spherical (traditional and digital), accommodative relief, and progressives using full back side technology. Download the Product Availability Guide for more information.