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The Eyeglass Consumer – White Paper

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Purchasing new eyeglasses is more than an economic exercise. It involves achieving a balance between subtle influences. Eyeglasses reveal our self-image, involve personal relationships, reflect the opinions of professionals, and affect the health of our eyes. The decision is further complicated by the fact that most people rely on glasses for a large portion of their day.

Transitions Optical and The Center for Generational Kinetics partnered on this research to uncover these trends and we are excited to share these groundbreaking national research findings with this white paper.

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