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Trends Sighted Booklet

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This booklet represents Transitions first foray into formally identifying the mass and velocity of the forces that are rewriting the rules of the eyecare business. Trendspotting is part art and part science, and trends reports like this one offer point-in-time sightings that savvy people can leverage right now. Some of the sightings in this booklet, and corresponding presentation, should help you shape your own questions about what's to come.