We are proud that Transitions® lenses have been designated the Official Eyewear of the PGA TOUR, Champions Tour and Nationwide Tour – and that Transitions Optical is the title sponsor of the Transitions Championship For Healthy Sight, a PGA TOUR event held in March at the Innisbrook Resort and Golf Club in Tampa Bay, Fla. But these initiatives are about more than golf – they are about giving vision the attention it deserves.
With events taking place everyday during the tournament, as well as a golf-themed advertising running year-round, Transitions is putting vision in the national spotlight. Consumers are being educated on how critical vision is to performance – no matter what game is played – and are encouraged to visit their eyecare professional to find out more.
Our efforts go beyond the tournament. Golf enthusiasts – professionals and amateurs alike – depend on healthy sight for optimal performance. But whether you golf or not, everyone can understand that improving your vision, can improve your performance no matter what game you play. Through a consumer education program – Improve Your Vision, Improve Your Game – we’re educating consumers about the importance of quality vision for optimal sports performance, and are driving them to their eyecare professionals for more information about sight-enhancing, adaptive eyewear options like Transitions® lenses and Transitions® SOLFX&trade sun lenses.
We’re also excited to have several healthy sight ambassadors on board to help spread this message, including professional PGA TOUR players Trevor Immelman and Kenny Perry.
In conjunction with the tournament and Improve Your Vision, Improve Your Game program, we have created a range of materials for your business or practice – to help you reach out to your golfing and non-golfing customers alike. Visit the Marketing Tools section to find out more; or create your own materials with the Transitions Online Marketing tool.