Transitions recognizes the crucial role that our partners play in our success – from labs to retailers and independent eyecare professionals. That's why Transitions is committed to recognizing achievement across the optical industry – and rewarding you, our partners who go above and beyond to support Transitions, so you can continue to build your own business.
Eyecare Practice of the Year
Transitions Optical recognizes that eyecare professionals are on the frontline of delivering healthy sight to patients. The Transitions Eyecare Practice of the Year award was created to formally acknowledge and celebrate the year-long achievements of those who are actively raising eye health awareness and promoting healthy sight to their patients and within their local communities. Do you have what it takes to be the first-ever Transitions Eyecare Practice of the Year, or know a practice that does? Visit the Eyecare Practice of the Year page to learn more.
Lab of the Year
The Transitions Lab of the Year title is presented to an independent lab that has made a significant commitment to growing its business with Transitions® lenses. Awarded annually in the U.S. since 1991, the program has been expanded to other regions, and now rewards labs in Brazil, Latin America and EMEA. Each year, the winners are announced at a celebratory event during Transitions Academy.
Criteria for nominees include implementing creative marketing strategies; achieving a solid percentage of growth in volume and Transitions lenses market share mix; dedication to educating staff and customers; and showing an overall commitment to Transitions products and programs.
Independent labs can download the nomination form here or contact their Transitions representative for more information about being nominated as a finalist.
Winning U.S. labs are also inducted into the Transitions Heritage Lab Ambassadors Club. Through this program, members attend an annual summit, have input into Transitions programs and receive additional support for their business.
Transitions congratulates all our past winners and the staff at Toledo Optical, the 2010 U.S. Transitions Lab of the Year, for their achievements.
Retailer of the Year
The Transitions Optical Retailer of the Year award recognizes National and Regional retailers for their commitment to encouraging healthy sight through superior vision care offerings. Do you have what it takes to be the next Transitions Retailer of the Year, or know a retailer that does? Visit the Retailer of the Year page to learn more.
Congratulations to the first-ever Retailer of the Year award winners! SVS Vision Optical Centers, for the regional category, and Eye Care Centers of America (ECCA) & Empire Vision, for the national category, were honored during the 15th annual Transitions Academy.