The face of the nation is changing. As minorities become the majority, your patient base will become increasingly culturally diverse.
Currently, one-third of the U.S. population is a minority. By 2050, minorities will comprise more than half of the U.S. population. With this growth comes an undeniable opportunity to grow your business. However, different demographics also have unique eye health and communication needs that may impact the level of care they receive.
To support you in your efforts to grow your patient base, and to help you better serve your culturally diverse patients, we offer a wealth of education and resources with focus on three of the largest and fastest-growing demographic groups: Hispanics, Asian Americans and African Americans.
Search our Education Materials for quick-study guides and to hear how other eyecare professionals are meeting the eye health and communication needs of their Hispanic, Asian-American and African-American patients with our educational videos.
Visit the Marketing Tools section to find marketing and point-of-sale materials (bilingual and Spanish-language) to help you address language barriers; or create your own materials with the Transitions Online Marketing tool.
We’re also reaching out to Hispanic consumers directly through a national advertising and media outreach campaign, encouraging them to visit their eyecare professionals for more information about sight-enhancing, adaptive Transitions® lenses.
Want to learn more? For additional information about the needs of specific demographics, or the availability of resources in other languages, contact us at multicultural@transitions.com.