Social media is transforming how people interact and get information. Its use is expanding so rapidly that it can be overwhelming to keep up with. But you can’t ignore the power of social media, its relevance for you and your customers and its impact on business.
As the number of consumers engaged in social media continues to climb, Transitions is continuing to innovate how we utilize it to create conversations with you and how we can help you to create dialogue with your customers.
Transitions Lenses: Healthy Sight Professionals Facebook page
Transitions Optical, Inc. has created the Transitions Lenses: Healthy Sight Professionals page to share news and marketing tips, and engage professionals using social media. The page offers eyecare professionals a place to connect on issues related to healthy sight and seek business-building information and tips on recommending Transitions® lenses. It contains educational videos, photos from industry events, and links to business resources and education. Recognizing that consumers might find the page, links to key consumer resources are also included.
Putting Your Practice on Facebook Guide
Transitions Optical created the Putting Your Practice on Facebook guide to explain what social media is, where Facebook fits in and how it can help eyecare professionals connect with other professionals and patients. For example, by creating a business page for their practice, eyecare professionals can enable patients using Facebook to become fans of their practice’s page. This will allow eyecare professionals to actively connect with patients and share information on events, promotions and healthy sight.
The guide includes a glossary to help eyecare professionals understand common Facebook terms, and a list of dos and don’ts to help them get started while avoiding the pitfalls that may come with sharing information on the Web. The Putting Your Practice on Facebook guide for eyecare professionals can be downloaded here.
Follow Us on Twitter
Follow us on twitter at twitter.com/transitions.