MAP

The Transitions MAP tool can assist you with marketing your practice by identifying the key consumer segments located in your market area, providing detailed information about each segments’ vision needs and consumer behaviors, and suggesting marketing tactics for reaching your patient segments.

The Transitions MAP tool includes four key report views:

1. Trade Area – determines the geographic extent of the area from which your customers are drawn.
2. Target Audiences – helps your better understand customers residing in your trade area.
3. Highest Value Consumers – analyzes various key metrics to identify opportunities to maximize your practice revenues.
4. Competitive Landscape – provides you with a snapshot of the competitive landscape within your practice’s designated Trade Area.